Winter Olympics and Social Media
February 16 2010 by Tiffany Blosser ~ 0 CommentsFollowing on the coattails of the Super Bowl, the Olympics grand opening was the start of the next big opportunity for sponsors and advertisers. Although Super Bowl had over 100 million eyes on the commercials, the Olympics will see more eyes online than on the TV screen. Super Bowl sponsors tried to engage the social media aspect, but you will see many more brands engaging in social media campaigns during the Winter Olympics.
Advertisers such as Coca-Cola, GE and McDonald’s are a few of the sponsors that are engaging the consumer with social media campaigns. This is the year of “The Social Games.”
Coca-Cola’s social media plan includes a virtual snowball fight to correspond with the commercial featuring a snowball fight between the countries at the Winter Olympics. Coke also has an iPhone app as part of their Olympics marketing. They are also engaging Twitter by having Coke-sponsored athletes tweet about their experiences.
McDonald’s social media campaign includes a virtual scavenger hunt- “How do you McNugget?” The first contestant to figure out how Olympic athletes eat chicken McNuggets wins a trip to the 2012 London Olympics.
The Super Bowl seems to have been the trial for social media campaigns in conjunction with TV commercials airing during the event. The Olympics might be a better platform for social media campaigns. Other than the opening ceremony, the Olympics doesn’t offer the same viewership as the Super Bowl did, so the ongoing social media aspect will be important for sponsors and advertisers during the Winter Games.
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