Why Smart Content Creation Is Essential To Online Marketing Success
May 18 2011 by Stephanie Ryska ~ 0 CommentsThis is the first part in a four-part series about content creation – the who, what, where and why of content creation. We have decided to start with why content creation is important and the other posts will follow soon.
Why Content Creation?
In the world of digital there is plenty of noise. People connect, collaborate and communicate around content. Many companies are flooding the Internet with content to try to get noticed, build expertise, drive sales, etc. As many others have said, for companies to be successful they almost need to act like publishers. For companies to succeed in their online marketing efforts, they need to devote time and energy to smart content creation.
Content Shapes Your Brand
The content you create contributes to how people see your brand. It’s up to company to think about the type of content that fits with your brand voice and values. But don’t be afraid to think outside the box. New ideas will drive innovation, which can drive business forward.
Content Connects You with Your Customers
Creating content is just other form of speaking with your customers. The smarter the content and more genuine the tone, the more that people will feel like you are talking directly to them. Give people content that they will care about and reward them for following your brand online. The more great consistent content your brand creates the more customers will come back for more.
Content Gives People Something to Share (More than Once)
People like to share funny, interesting, and informative things on social networking sites like Facebook and Twitter. That is the culture of the Internet. Give your customers content that they will want to share with their networks. This will drive new unique views your website or blog and potentially new customers.
Content Helps in Search Rankings
Content is also essential to your search marketing efforts. With search engines like Google and Bing now factoring things such as likes and shares into their ranking algorithms, search and social are becoming even more connected. The bottom line is that the more shares, likes and links your content has, the greater its authority is and the higher it will rank in search engines. And better rankings for the right keyword searches means more people finding your business and buying your products/services.
These are just a few reasons why SMART content creation is so important to your online marketing efforts. What other reasons would you add?
Remember to come back on Monday for the second part in our series on content creation!
Related posts:
