The Ultimate Guide to Branded Community ROI and 53+ Things to Measure
April 13 2010 by Jason Peck ~ 18 CommentsOver the past few months, I’ve written a 9-part series of articles on measurement and ROI for branded online communities. This series includes some ideas for things you can measure to help you determine what the ROI is for your community. The series also covers some activities and metrics to examine that may not have a direct financial impact on your business, but can still be very valuable.
I covered over 53 things you can measure in this series.
I wanted to consolidate this series of articles to help you see easily see them all in one place. You can see each of the posts in the series by clicking on the links below or see them all together by clicking this community measurement link.
Part 1 – How to Measure the ROI of Your Community Website
Part 2 - Overall Statistics
Part 3 – Content and Activity
Part 4 – Member Info
Part 5 - Influence
Part 6 – Sales Information
Part 7 – Community Messages
Part 8 – Other Ideas
Part 9 – ROI
I hope you find these posts valuable. Remember – it’s up to you to define goals and objectives for your community so you can decide which metrics are important for you.
If you aren’t setting benchmarks and measuring, you’ll probably end up like other marketers who are unsure if social media can generate measurable results.
*If you’re interested in learning how eWayDirect can help you build a branded community for your best customers with a solid value proposition and content strategy to help achieve your goals, contact us to schedule a demo today! Or send me an email at jason at ewaydirect dot com if you’d like to learn more about our approach.
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