The More You Get, The Less You Trust
July 09 2010 by Greg de Lima ~ 1 Comment
The explosion of social media is an amazing tool, for both connecting to old friends & family or building engagement platforms for your business. But as the rise in marketing expands so does the amount of spam–an awful truth that unfortunately we have learned to live with.
We put up with unsolicited emails from “companies” we have never subscribed to, or whose website we’ve never been to and that is by the most annoying form. Second to emails are auto-DM’s (Direct Messages) on Twitter or spam comments on your Facebook Page or Profile.
Build With Care
The strength of engaging your audience through these platforms is one of the strongest and most viable ways of building your social strategy. A methodical approach to building each platform must be a key part of your individual strategy. Choosing your target marketing and building the pages around their likes and dislikes, as well as listening and responding to feedback.
Social Media Examiner makes a great points regarding building a Facebook platform,
Facebook is mostly for personal connections.
Facebook was built as a personal platform and it continues to be so, even though the ever-growing presence of businesses is present. The worlds #1 social network is a community of people, for people, no matter how expansive it gets.
In his blog, Bryan Solis included this graphic,
More interesting than the numbers themselves, is the noticeable drop by a consistent percentage especially in the last section. The level of trust being built by online businesses is dropping and may slowly become a detrimental part of what’s ruining social networks for businesses.
With the increasing inconvenience of being flooded by loads and loads of information on Facebook or Twitter, the real entity behind a proper engagement platform is honesty, consistency, and empathy.
Disagree? Leave a comment, let us know what you think!
Image Credit Oversocialized
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