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Social media—or “new media”—is one of the latest trends in the business and social worlds.  Things haven’t always been this way, though. According to The Nielsen Company, the amount of social media usage has increased over one minute each year since 2007.

The Nielsen Company

As you can see, the use of Facebook and Twitter has shot up in the last two years. The one category that surprises me is the diminishing use of LinkedIn; I would have guessed LinkedIn would have shown an increase rather than a loss. Do any of these statistics surprise you? How has your social media usage changed over the last three years? What site do you like/use the most? As always, we’d love to hear your thoughts!

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3. Social Media in the Super Bowl Part 2
4. Which companies really get social media?
5. Developing a Goal-Based Social Media Strategy