We decided to put a little of everything into this week’s online marketing review: search, social media, email and CRM. Social CRM-Getting Down to Reality The first thing we have to remember is that customers use the social web for personal reasons. Social media is a communication revolution not a business revolution. 79% of companies [...]
There’s something big coming up and I’m not talking about the Fall TV lineup. I’m talking about the Yahoo/Bing Alliance. For those of you that don’t know much about the transition, here are the basics: Your PPC advertisements will be displayed on both Yahoo and Bing SERPs You will be able to manage your PPC [...]
For all of you people who have Bing ad credits, I have good news! Last Thursday the Microsoft and Yahoo! search alliance finally got clearance from the United States Department of Justice and the International Commission to make their agreement official. The alliance will run for ten years starting at the end of 2010 or [...]
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