Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s are some awesome tweets from SES (Search Engine Strategies) Conference in San Francisco: If you come across interesting tweets that you think we should know [...]
Welcome to the fifth edition of Social Media Screencast Reviews. This review consists of my high-level thoughts on what Crowd Seats, a new daily deal site for sports tickets, is doing on Twitter. For those of you who are new visitors, here’s a little background on these screencast reviews. Every Tuesday we provide a free [...]
Marketers have been trying to figure out how to harness and leverage the power of influencers for years. Now the power of influence has reached social media marketing. And the company, Klout has made a bold statement, claiming that they can calculate online influence. We are going to explore why Klout both is and isn’t [...]
Welcome to the third edition of Social Media Screencast Reviews. Today’s review covers the Twitter account for 790 The Zone, an Atlanta-based sports radio station. Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos [...]
Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked from this week: If you come across interesting tweets that you’d like to nominate for inclusion in this series, feel [...]
We are trying something different here on the eWayDirect blog: a book review. The book is UnMarketing: Stop Marketing. Start Engaging by Scott Stratten. In the style of this book, I’m going to try to make this review short and sweet. The Book: Stratten gives practical advice about the new understanding of marketing or unmarketing. In [...]
A few weeks ago, I happened to see a tweet from John Lusher. John is the Director of Marketing at Consolidated Construction Services and a marketing and social media consultant. I clicked to view his stream of tweets and immediately noticed two things. He was having a ton of conversations with people He has tweeted [...]
Balance is the key to most things in life. Family, friends, work are important parts of life and if you don’t find the right balance things can get out of whack. The same goes for businesses using social media. This can be a challenge because companies use social media as a business tool, while many [...]
TGIF! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. This week we drew from the Twitter chat #smmanners, which runs every Tuesday at 10pm. If you come across interesting tweets that you’d like to nominate [...]
As marketers, we sometimes use buzzwords like engagement, deliverability and integration. Armed with our marketing reports and case studies, sometimes we just need to take a step back. We need to remember to ask our ourselves basic questions like: “What do my customers think?” “Why do they Like our Facebook page?” “Do they find value [...]
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