Welcome to the 4th edition of Social Media Screencast reviews. This review consists of my high-level thoughts on Invest In Social, a social media directory for agencies, vendors and consultants. If you’re new here, you’re probably wondering what this social media screencast mumbo-jumbo is all about. Here’s the deal: every Tuesday we’ll be providing free [...]
In an effort to share and tell great stories, eWayDirect has been seeking out some awesome companies that we believe are doing something cool and unique with social media. And we found that in a company called PLNDR.com. PLNDR is a members-only flash sale site that offers the latest in streetwear clothing and accessories at prices up [...]
Welcome to the third edition of Social Media Screencast Reviews. Today’s review covers the Twitter account for 790 The Zone, an Atlanta-based sports radio station. Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos [...]
Search and social media are becoming even more connected. You’re seeing it with brands that are able to dominate the first page of the SERPs for brand name searches because their social media pages/profiles appear all over the front page (Google Red Bull and you’ll see what I’m talking about). You’ve probably also noticed evidence [...]
Welcome to the second edition of Social Media Screencast Reviews. Today’s review covers the Facebook page for TopDrawerSoccer.com. Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos with you here on our blog. If [...]
TGIF! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. This week we drew from the Twitter chat #smmanners, which runs every Tuesday at 10pm. If you come across interesting tweets that you’d like to nominate [...]
One thing people are always asking is, “How do I measure social media?” Realistically, there are a hundred things you can measure. But it’s important to measure things that matter. And before you can measure things that matter, you need to establish goals and targets to ensure that any KPIs you choose help you gauge [...]
This is the third part in a four-part series about content creation – the who, what, where and why of content creation. The first part was on why smart content creation is essential to online marketing, and second part covered the who of content creation. Today, we wanted to talk about where your content should [...]
Last week I watched a great TED Talks video from Harvey Fineberg, who shared his views on the three possible paths forward for humans in regards to evolution. Basically, he believes that there are three ways things can unfold. We’re either done evolving, will continue to evolve as we have in the past, or will [...]
Businesses are always looking for new ways to use Facebook and Twitter to promote their brand. You have seen probably a great deal of contests and sweepstakes on Twitter and Facebook. In many cases, companies want people to like their Facebook pages or products, follow them on Twitter and share content with their friends. Here [...]
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