A few months ago Google introduced a social sharing button called Google +1. This is similar to Facebook’s Like button in that people click it when they see something they think is cool and worth sharing with friends. However, Google +1 has the potential to bring together search and social in a way other buttons have [...]
We decided to put a little of everything into this week’s online marketing review: search, social media, email and CRM. Social CRM-Getting Down to Reality The first thing we have to remember is that customers use the social web for personal reasons. Social media is a communication revolution not a business revolution. 79% of companies [...]
Here is some online marketing news you might have missed while watching Charlie Sheen or checking out Apple’s newest product, iPad 2. This week’s theme is ecommerce. Marketing Momentum is More Dependent on Marketing Mix Than Ever Before In the world of marketing you need the four Ps (product, price, place, promotion) but now you [...]
Two weeks ago the New York Times published an article that rocked the search marketing world. Google cracked down on JC Penney for artificially boosting their search ranking by purchasing links. Ever since, people have been weighing in on the controversy. We have decided to devote this week’s online marketing to Search Engine Optimization (SEO). Google [...]
On Monday Jason and I attended the What’s Next? DC: Marketing Communication Roadmap conference. This conference had a different spin then most typical business conferences. There were two ballrooms. One was packed with speakers that focused on case studies and the other was a room for networking, because the conference planners believe the best way [...]
On Monday, Jason and I are attending the What’s Next: DC Conference, which prides itself on brainstorming, case studies, energy, networking and strategy, not your normal run of the mill conference. Their tag line says it all, “we’ve cut the fat from your typical bloated business conference.” The day will be jammed packed with decisions [...]
Google Instant has changed the way that we search on the internet. Stay ahead of the game on this week on Chatter Marketing: “Google Instant-What You Don’t Know Can Hurt You” with Jonathan Lawoyin Learn How To: Know what Google Instant is Recognize how Google instant can impact organic and paid search campaigns Prepare for [...]
Search engine optimization (SEO) is the process of improving the ranking and visibility of your website. Bettering your SEO ranking can be difficult, so don’t miss out on the Chatter Marketing episode “Improving Your SEO Ranking” with eWayDirect’s own Director of Search Marketing, Jonathan Lawoyin. Learn how to effectively use keywords, optimize your website pages, [...]
Wow, I thought we were past the days of irrelevant link requests, considering all the information out there on how bad of an idea it is. I guess there are still some SEOs out there who think this works. Here’s a link request I got the other day from somebody wanting my fantasy football advice [...]
It’s a little early, but Happy Independence Day! We’ve had a great week. Here’s one exciting thing that happened – five new interns started this week, so you’ll soon be seeing some great content, articles and videos from them here. Amber, Liz, Stephanie, Matt and Greg: We’re really looking forward to working with you! In [...]
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