Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s are some awesome tweets from SES (Search Engine Strategies) Conference in San Francisco: If you come across interesting tweets that you think we should know [...]
Search and social media are becoming even more connected. You’re seeing it with brands that are able to dominate the first page of the SERPs for brand name searches because their social media pages/profiles appear all over the front page (Google Red Bull and you’ll see what I’m talking about). You’ve probably also noticed evidence [...]
Two weeks ago the New York Times published an article that rocked the search marketing world. Google cracked down on JC Penney for artificially boosting their search ranking by purchasing links. Ever since, people have been weighing in on the controversy. We have decided to devote this week’s online marketing to Search Engine Optimization (SEO). Google [...]
There’s something big coming up and I’m not talking about the Fall TV lineup. I’m talking about the Yahoo/Bing Alliance. For those of you that don’t know much about the transition, here are the basics: Your PPC advertisements will be displayed on both Yahoo and Bing SERPs You will be able to manage your PPC [...]
Search engine optimization (SEO) is the process of improving the ranking and visibility of your website. Bettering your SEO ranking can be difficult, so don’t miss out on the Chatter Marketing episode “Improving Your SEO Ranking” with eWayDirect’s own Director of Search Marketing, Jonathan Lawoyin. Learn how to effectively use keywords, optimize your website pages, [...]
Quality score optimization is a subject that has been discussed in the paid search field for a while with numerous articles, blog posts, and videos on the subject; so I am not necessarily covering new ground here. However in my experience, there is quite a gap between talk about the subject and implementation of best [...]
The stats are in from the Fourth Annual Marketing and Media Survey from Datran Media and they’re revealing a major shift in marketing, backed by data. Marketing executives are saying that email and search were their companies’ top-performing advertising channels in 2009 and 93.6% of executives are planning to increase their digital ad budget in [...]
Without getting too technical (because I can’t!), here’s what I think an API (application programming interface) is: it’s an interface implemented by a software program to enable interaction with other software. What I think is important about APIs is the ability to share content and create a more open web. For example, photos on Flickr [...]
We're a full service interactive marketing agency that helps you maximize your online revenue and find new revenue streams.
Learn More About Us