I’m having a blast out here in Las Vegas for Blogworld 2010. It’s been great meeting new friends, seeing old friends, watching world records get broken (largest cup of coffee), and being around a ton of smart folks. One of the sessions I attended yesterday was titled, “Social Media & ROI.” Obviously this is a [...]
Happy Friday! I hope everyone has had a productive week and has made plans for a relaxing weekend. Here are some articles that you may find interesting. Best (And Worst) Practices For Optimizing Customer Brand Experiences Mishaps will always happen but does your merchandising team have a plan in place to deal with these situations? [...]
Wordstream Automates SEO Processes The biggest challenge in search engine optimization is finding relevant keywords to the website’s content. To help alleviate this problem a bit, WordStream, a new software suite, was released on Tuesday. WordStream provides the same keyword analysis and keyword suggestion that other software provides, but according to its founder, WordStream does [...]
13 Ways to Engage Fans on Facebook Facebook has an estimated 400 million users who spend an average time of 55 minutes on the site, so how do you get them to visit your page? Fan pages need certain things to engage fans and keep them interested. This article lists simple things such as asking [...]
Improving Email Marketing ROI with Segmentation Segmentation in email marketing has been a standard practice among email marketers. The biggest challenge, however, is deciding how to segment in a way that is valuable to your business. Here is one great way to segment now: segment users by domain names (for example, all Yahoo email users [...]
This is part 9 of a 9 part series on what to measure and how to determine the ROI of your community website. This is the final piece of this series. We last left off on some other things to measure that might not fall into any one category or just hadn’t been covered here [...]
Social media is one of the up and coming attractions in the marketing sector, but it is often hard to measure the return on your investment. Mediums such as Twitter, Facebook, and Linkedin are popular among social media users, but how do you measure their effectiveness? Is it impossible, no. After reading a blog by Erik Deckers [...]
This is Part 7 of a 9-part series on what to measure and how to determine ROI of your community website. Last week, as part of this community measurement series, I discussed some things relating to sales that you should be measuring as you think about the ROI of your community website and what is [...]
This is Part 6 of a 9-part series on what to measure and how to determine ROI of your community website. Previously on this community measurement series, I discussed some things to analyze that will help you determine how influential your community website is and how trusted/valuable pople think it is. The topics we previously [...]
This is Part 2 of a 9-part series on what to measure and how to determine ROI of your community website. As I mentioned last week, I’ll be going through some of the things companies who have their own community websites should be measuring so they can eventually determine the ROI of their community. I’m [...]
We're a full service interactive marketing agency that helps you maximize your online revenue and find new revenue streams.
Learn More About Us