About a month ago I was sent an email containing the following question: “Are there any studies out there that show the optimal frequency for posting to a Facebook fan page?” Basically, if Brand A posts new content to their fan page daily, do they have 90% more fans than Brand B who only posts [...]
Researching your target market or collecting data on your relative market can never be avoided. Jumping into social media and networking without your background knowledge doesn’t change just because it’s online. Here are five tools to get your market research done, and well: Compete Complete with a site profile and a site compare tool, Compete.com [...]
Recently Google released its newest innovative application, Public Data Explorer. Marketed to researchers, students, and journalists, Google Public Data Explorer could appeal to marketers as well. One of the most important parts of marketing a product or service is understanding trends. The Public Data Explorer allows you to track, in a visual chart, over 80 different categories and [...]
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