Thoughts and Ideas about eMarketing
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There’s something big coming up and I’m not talking about the Fall TV lineup. I’m talking about the Yahoo/Bing Alliance. For those of you that don’t know much about the transition, here are the basics: Your PPC advertisements will be displayed on both Yahoo and Bing SERPs You will be able to manage your PPC [...]
Join us this week for our Chatter Marketing series topic: Pay Per Click (PPC): The Art of Negative Keywords eWayDirect’s Director of Search Marketing, Jonathan Lawoyin will teach you how to: Define negative keywords and their importance Locate negative keywords in your PPC account Decide what keywords to use Learn something to you can do [...]
Quality score optimization is a subject that has been discussed in the paid search field for a while with numerous articles, blog posts, and videos on the subject; so I am not necessarily covering new ground here. However in my experience, there is quite a gap between talk about the subject and implementation of best [...]
Email Marketing and Reputation A company works hard to build a respectable reputation and trust among consumers. In this age of social media, it is more critical than ever for a company to proactively manage its online reputation. So how does email marketing and deliverability fit in? Email marketing plays the biggest role in building [...]
You Can’t Solve Customer Service Complaints through Twitter Twitter has proven itself to be a successful tool in marketer’s tool belts. The real-time search results and ability to respond instantly have given companies a new way to gain attention with their consumers. Twitter has been argued to be a great customer service tool. This article [...]
Thanks to everyone who joined us on Tuesday at 2 pm for our third episode of Chatter Marketing – Using Negative Keywords in PPC. If you missed it, you can check out the video below and the slides to get a few tips on how to utilize negative keywords to improve your PPC campaigns and [...]
For all of you people who have Bing ad credits, I have good news! Last Thursday the Microsoft and Yahoo! search alliance finally got clearance from the United States Department of Justice and the International Commission to make their agreement official. The alliance will run for ten years starting at the end of 2010 or [...]
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