Google Instant has changed the way that we search on the internet. Stay ahead of the game on this week on Chatter Marketing: “Google Instant-What You Don’t Know Can Hurt You” with Jonathan Lawoyin Learn How To: Know what Google Instant is Recognize how Google instant can impact organic and paid search campaigns Prepare for [...]
Quality score optimization is a subject that has been discussed in the paid search field for a while with numerous articles, blog posts, and videos on the subject; so I am not necessarily covering new ground here. However in my experience, there is quite a gap between talk about the subject and implementation of best [...]
What B2B and B2C Marketers Can Learn From Each Other Business to business and business to consumer marketers aren’t living in separate worlds so much anymore. While there are differences in selling to consumers and selling to businesses, a recent survey of 1800 businesses and consumer email marketers reveals that B2B and B2C marketers often [...]
Facebook Introduces Community Pages In addition to profile, fan pages, and group pages, Facebook is adding a new feature: community pages, designed to be unofficial pages created for any cause or topic. This is to ensure that official group pages are kept in the hands of the brand owners. Another feature is that once a [...]
Email Marketing and Reputation A company works hard to build a respectable reputation and trust among consumers. In this age of social media, it is more critical than ever for a company to proactively manage its online reputation. So how does email marketing and deliverability fit in? Email marketing plays the biggest role in building [...]
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