If you’re like a lot of companies, you might be doing some cool things on Facebook. Maybe you’re also listening, responding and engaging with people on Twitter. Maybe you also have a Flickr account for pictures and have some videos on YouTube. But how are you tying all these things together to leverage them and [...]
Branded online communities are online communities that are built by companies and bring companies and their customers and audiences closer together. The five companies below have built branded communities in effort to bring people to an understanding not only about their products but also about the market and how these people can collaborate to be [...]
We’re currently in a revolution. Social media is changing the way companies are doing business. It’s having an impact on just about every department, including: marketing customer service sales employee hiring product development If you agree with the above statement, then you should be thinking about how to best integrate social media with your business [...]
Email Marketing and Reputation A company works hard to build a respectable reputation and trust among consumers. In this age of social media, it is more critical than ever for a company to proactively manage its online reputation. So how does email marketing and deliverability fit in? Email marketing plays the biggest role in building [...]
Improving Email Marketing ROI with Segmentation Segmentation in email marketing has been a standard practice among email marketers. The biggest challenge, however, is deciding how to segment in a way that is valuable to your business. Here is one great way to segment now: segment users by domain names (for example, all Yahoo email users [...]
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