Why Most Organizations Shouldn’t Try to Create an Online Community Most companies want a bigger following instead of a bigger community. Followers interact with the company while communities have consumers interacting with each other. For companies that have non-social commodity items, a bigger following fit the organization fine but for companies that have highly engaging [...]
What B2B and B2C Marketers Can Learn From Each Other Business to business and business to consumer marketers aren’t living in separate worlds so much anymore. While there are differences in selling to consumers and selling to businesses, a recent survey of 1800 businesses and consumer email marketers reveals that B2B and B2C marketers often [...]
Facebook Introduces Community Pages In addition to profile, fan pages, and group pages, Facebook is adding a new feature: community pages, designed to be unofficial pages created for any cause or topic. This is to ensure that official group pages are kept in the hands of the brand owners. Another feature is that once a [...]
We're a full service interactive marketing agency that helps you maximize your online revenue and find new revenue streams.
Learn More About Us