Remember the “where’s the beef?” lady? Last week, we wrote an article about Quora and the “where’s the beef?” lady. What do these two things have in common? During the 1980’s Wendy’s used the “where’s the beef?” commercial to that their burgers had more value and more beef than its competitors. Fast-forward to now. The [...]
Hello all! I hope you enjoy the following online marketing stories. For Marketing, Twitter Crushes Facebook “Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according [...]
The way of mobile marketing has taken center stage and it has marketers scrambling to keep up with the latest mobile technology. This article in Social Email Marketing offers tips for marketers to develop creative for multiple devices. Consumers have the ability to check email, interact on social networking sites; allowing users to integrate location, [...]
The stats are in from the Fourth Annual Marketing and Media Survey from Datran Media and they’re revealing a major shift in marketing, backed by data. Marketing executives are saying that email and search were their companies’ top-performing advertising channels in 2009 and 93.6% of executives are planning to increase their digital ad budget in [...]
13 Ways to Engage Fans on Facebook Facebook has an estimated 400 million users who spend an average time of 55 minutes on the site, so how do you get them to visit your page? Fan pages need certain things to engage fans and keep them interested. This article lists simple things such as asking [...]
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