For the next few weeks, we’ll be focusing heavily on the use of email for customer relationship management (CRM) purposes. You can expect to see a lot of articles (here’s an example), tweets, Facebook posts and blog posts about CRM. We’re also hoping to do an series of short interviews with a variety of people [...]
Why Most Organizations Shouldn’t Try to Create an Online Community Most companies want a bigger following instead of a bigger community. Followers interact with the company while communities have consumers interacting with each other. For companies that have non-social commodity items, a bigger following fit the organization fine but for companies that have highly engaging [...]
On Monday I attended Social Fresh in Tampa. Social Fresh events take place in various markets across the country and focus on bringing together smart marketers to talk about the business of social media. I had a great time at the event and took some notes, which you can see here. Social media is clearly [...]
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