One thing people are always asking is, “How do I measure social media?” Realistically, there are a hundred things you can measure. But it’s important to measure things that matter. And before you can measure things that matter, you need to establish goals and targets to ensure that any KPIs you choose help you gauge [...]
I’m having a blast out here in Las Vegas for Blogworld 2010. It’s been great meeting new friends, seeing old friends, watching world records get broken (largest cup of coffee), and being around a ton of smart folks. One of the sessions I attended yesterday was titled, “Social Media & ROI.” Obviously this is a [...]
This is part 9 of a 9 part series on what to measure and how to determine the ROI of your community website. This is the final piece of this series. We last left off on some other things to measure that might not fall into any one category or just hadn’t been covered here [...]
On Monday I attended Social Fresh in Tampa. Social Fresh events take place in various markets across the country and focus on bringing together smart marketers to talk about the business of social media. I had a great time at the event and took some notes, which you can see here. Social media is clearly [...]
This is Part 8 of a 9-part series on what to measure and how to determine ROI of your community website. It’s been a while but we still have two more pieces to cover as part of this series on community measurement and ROI. We last left off before the holidays, talking about measurement of [...]
This is Part 6 of a 9-part series on what to measure and how to determine ROI of your community website. Previously on this community measurement series, I discussed some things to analyze that will help you determine how influential your community website is and how trusted/valuable pople think it is. The topics we previously [...]
This is Part 5 of a 9-part series on what to measure and how to determine ROI of your community website. In the last article about community measurement, I covered member info – some items and metrics that you should be following to learn more about your members. Today, I want to talk about a [...]
This is Part 4 of a 9-part series on what to measure and how to determine ROI of your community website. The last piece of community measurement I covered was the category of content and activity. Today, I want to write about some items and metrics that you should measure to learn more about your [...]
This is Part 3 of a 9-part series on what to measure and how to determine ROI of your community website. In case you missed them you can see part 1 here and part 2 here. Last week, I covered some overall statistics to measure to use as part of the overall picture to see [...]
This is Part 2 of a 9-part series on what to measure and how to determine ROI of your community website. As I mentioned last week, I’ll be going through some of the things companies who have their own community websites should be measuring so they can eventually determine the ROI of their community. I’m [...]
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