The best marketing efforts are creative in some way. This can show up in the concept, the visuals, the content, and/or the call to action. There’s no doubt creativity is an important piece of successful marketing campaigns. Here are some great ways to get creative and stay creative with your marketing initiatives. 1) Adopt Healthy [...]
Online measurement and Social ROI is a hot topic right now. Most agree that social media is important in helping companies connect with their audiences. The debate comes from what’s the best way to measure and analyze those relationships. There were two Twitter chats this week that focused on that topic. The first was the [...]
Happy Friday! Hope you’ve had a great week. As part of our weekly series that identifies some of the most interesting online marketing tweets, here are some tweets from the D9 Conference about conversations with influential people in media and technology. From the Women Grow Business “Pay It Forward” series: If you come across interesting tweets [...]
There are many ways to get into the spirit of the holiday season, from caroling, seeing family, decorating and cooking. Companies also think of creative ways to get into the joyful mood, such as changing the logo or background of a website to something festive or sending out holiday cards, and discounts. Here are some [...]
2010 has been a fun year in online marketing. Since it’s the end of the year, we thought it’d be interesting to look forward to 2011. It’s our pleasure to present this compilation ebook, featuring online marketing predictions for 2011 from some very smart folks. We have most of the contributors back from last year’s [...]
I was fortunate to have eWayDirect here allow me to attend the Internet Summit ’10 in Raleigh, NC. I felt that taking the time to summarize a good bit of the presentations into a small series of posts on email marketing. As a disclaimer: the majority of the content and ideas here have come from [...]
A couple weeks ago, I gave you 10 Great Facebook Welcome Tabs. Custom tabs are a great way to welcome people to your page and give people a reason why they should keep coming back. Here are some things to think about when creating a custom welcome tab for your Facebook page. Have A Call [...]
You know how a great meal can be ruined by one bad piece of meat or a poorly cooked side dish? Pretend email marketing is the meal. If you do the following, you can spoil all your efforts. See below for 10 ways you can easily ruin your email marketing efforts. 1. Buy Email Lists [...]
Twitter is great because it provides a direct line between people and businesses to enable people to voice their opinions to companies they care about and companies to take note and respond quickly. These five Twitter profiles are from retailers across the US. Each one has their own best practices and a phenomenal approach to [...]
Happy Labor Day! The link includes the reasons and meaning behind Labor Day if you are interested in a little history lesson before putting away your thinking caps for the weekend. Be safe and have a very relaxing three day holiday! Here are some stories you may have missed this week: The Socially Empowered Customer [...]
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