eWayDirect Blog

Remember the “where’s the beef?” lady? Last week, we wrote an article about Quora and the “where’s the beef?” lady. What do these two things have in common? During the 1980’s Wendy’s used the “where’s the beef?” commercial to that their burgers had more value and more beef than its competitors. Fast-forward to now. The [...]

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You Can’t Solve Customer Service Complaints through Twitter Twitter has proven itself to be a successful tool in marketer’s tool belts. The real-time search results and ability to respond instantly have given companies a new way to gain attention with their consumers. Twitter has been argued to be a great customer service tool. This article [...]

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