A few months ago Google introduced a social sharing button called Google +1. This is similar to Facebook’s Like button in that people click it when they see something they think is cool and worth sharing with friends. However, Google +1 has the potential to bring together search and social in a way other buttons have [...]
Twitter and Google launched new buttons this week. The Internet has gone button crazy! This is important for marketers because these buttons gives people more options when it comes to sharing information. Many people build large online social networks of friends, family, colleagues, and even strangers. When they share your company’s content it can reach [...]
Major search engines are changing their algorithms to allow social posts to have influence in search rankings. Social media and search marketing are quickly becoming friends. We are going to continue to see the fields get closer together, and we’re doing our best to help clients maximize their initiatives to reflect this. Here are some [...]
Social media is awesome. I’m not the first to say and I will not be the last. But what is social media? It’s about telling stories. The better the stories are, the more popular your brand will be. So, content is still king. And again, I’m not the first and not the last to say [...]
Happy Friday! For all of you baseball fans, we hope you enjoyed Opening Day! Mobile vs. Social: The Status of Marketing Integrations Email can definitely be integrated with mobile and social tactics. Integration has been a buzzword for social media marketers for some time. There have been many challenges with integration with cross-channel campaigns. In [...]
We decided to put a little of everything into this week’s online marketing review: search, social media, email and CRM. Social CRM-Getting Down to Reality The first thing we have to remember is that customers use the social web for personal reasons. Social media is a communication revolution not a business revolution. 79% of companies [...]
The holiday season is in full swing. Hopefully you have finished putting up your holiday decorations and figured out what you are going to bring to all of those holiday parties! But take a minute to see what you might have missed in online marketing this week. In Local, Google And Groupon Are Now Competing [...]
Howdy folks! Hope your week has gone well. It’s been crazy here, as I’ve had meetings in CT at our headquarters and in NYC, and will be flying back to Washington, DC later today. Here are a few interesting stories I found this week: Fast-Food Chains Bypass Foursquare With Branded App Despite relatively slow adoption [...]
Google or Facebook – Which will be bigger in 2015? Google pulled in $23 billion in revenue in 2009 and processes over a billion search requests every day. Facebook has over 500 million users and had an estimated $800 million in revenue in 2009. But since we think it’s fun to try to predict the [...]
Google Instant has changed the way that we search on the internet. Stay ahead of the game on this week on Chatter Marketing: “Google Instant-What You Don’t Know Can Hurt You” with Jonathan Lawoyin Learn How To: Know what Google Instant is Recognize how Google instant can impact organic and paid search campaigns Prepare for [...]
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