While you were watching IBM’s super computer, Watson, beat the puny humans at Jeopardy, here is some online marketing news you might have missed. This week’s theme is small business, social media, and online commerce. Independent Retailers, Local Businesses Turing to More to Social Marketing To Boost Visibility New research from an online network for [...]
The marketing and adverting world has been a buzz about this little game on Sunday called the Super Bowl. Last year’s game was the highest rated telecast of all time. But before finalize your Super Bowl party menu, check out some marketing news you might have missed this week. Audi Super Bowl Ad Claims First [...]
Remember the “where’s the beef?” lady? Last week, we wrote an article about Quora and the “where’s the beef?” lady. What do these two things have in common? During the 1980’s Wendy’s used the “where’s the beef?” commercial to that their burgers had more value and more beef than its competitors. Fast-forward to now. The [...]
Howdy folks! Hope your week has gone well. It’s been crazy here, as I’ve had meetings in CT at our headquarters and in NYC, and will be flying back to Washington, DC later today. Here are a few interesting stories I found this week: Fast-Food Chains Bypass Foursquare With Branded App Despite relatively slow adoption [...]
Here are some stories that I enjoyed reading this week. Stream Lining The Process Of Subject Line Testing Many email marketers give testing subject lines less attention than they would like. Other tasks get in the way even though businesses realize the importance of it. Subject lines should resonate with your audience, attract them and [...]
In what seems to be a growing trend among social media users, “geo-tracking” is taking the stage by storm. So how can services such as Foursquare help your business? In an article from the Business Insider the company explains some of the benefits of using geographically based social media programs. Like any social media platform, interaction is key. The [...]
You Can’t Solve Customer Service Complaints through Twitter Twitter has proven itself to be a successful tool in marketer’s tool belts. The real-time search results and ability to respond instantly have given companies a new way to gain attention with their consumers. Twitter has been argued to be a great customer service tool. This article [...]
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