Finding the Balance Between Humanizing and Automating Your Social Media Efforts

20 July 2011 ~ 0 Comments

Finding the Balance Between Humanizing and Automating Your Social Media Efforts

Balance is the key to most things in life. Family, friends, work are important parts of life and if you don’t find the right balance things can get out of whack. The same goes for businesses using social media. This can be a challenge because companies use social media as a business tool, while many [...]

Continue Reading

Tags: ,

Get More Email Subscribers and Facebook Likes By Understanding People’s Motivations

18 July 2011 ~ 3 Comments

Get More Email Subscribers and Facebook Likes By Understanding People’s Motivations

Like most kids, I used to always try to get more of what I wanted, especially if what I wanted wasn’t something I could easily get. I wanted more chances to play Super Mario World after school, more time to shoot basketball before going to bed, and more sweet cereals like Count Chocula and Lucky [...]

Continue Reading

How to Think Like Your Customers

13 July 2011 ~ 0 Comments

How to Think Like Your Customers

As marketers, we sometimes use buzzwords like engagement, deliverability and integration. Armed with our marketing reports and case studies, sometimes we just need to take a step back. We need to remember to ask our ourselves basic questions like: “What do my customers think?” “Why do they Like our Facebook page?” “Do they find value [...]

Continue Reading

5 Great Welcome Tabs from B2B Facebook Pages

11 July 2011 ~ 1 Comment

Business to business (B2B) Facebook pages are often overlooked because they don’t always have the mass appeal like business to customer (B2C) pages. B2B Facebook pages can play important role in creating a channel of communication, sharing information and building relationships with fans. Before you can achieve those goals, B2B companies (and B2C companies, for [...]

Continue Reading

How I Got My Job from Twitter

06 July 2011 ~ 0 Comments

How I Got My Job from Twitter

This is not going to be a boilerplate post about how to get a job on twitter. I have a pretty unique story to tell. How I found my job from Twitter…. I’m 24 years old and I’m a digital native. Basically, I don’t know what it means to live without digital technology. In 2004, [...]

Continue Reading

5 Cool Contests and Giveaways on Facebook

27 June 2011 ~ 0 Comments

5 Cool Contests and Giveaways on Facebook

There are many ways to reward your Facebook fans. You can provide them with good content, discounts, contests, reward their loyalty, engage with them, and help give back to the community. All of those ideas take time and energy but creating a Facebook contest or giveaway often takes a bit more creativity and effort. Here [...]

Continue Reading

How to Deal with Comments on Facebook

20 June 2011 ~ 0 Comments

How to Deal with Comments on Facebook

If you have an active Facebook page, your fans are probably liking and commenting on posts that you create, in addition to leaving their own comments on your wall without being prompted. It’s great if people are engaging in discussions around your brand, sharing ideas and talking about the products they like. But not everyone [...]

Continue Reading

6 Ways to Reward People for Liking Your Facebook Page

08 June 2011 ~ 1 Comment

6 Ways to Reward People for Liking Your Facebook Page

If you’re audience is on Facebook and you’re trying to reach and engage them there, then you’ve probably already set up a company Facebook page. But many companies create pages and wonder why people are not flocking to them. Unless you’re Lady Gaga or some very recognizable brand, it might be hard to get a [...]

Continue Reading

A Look At 4 Major Ice Cream Companies on Facebook

06 June 2011 ~ 1 Comment

A Look At 4 Major Ice Cream Companies on Facebook

Summer is almost here and the weather is heating up!  Summer time fun includes travel, swimming, BBQs, and ice cream. We wanted to treat you with an overview of what four major ice cream companies are doing on Facebook. High Level Facebook Numbers: The chart above displays the number of likes, interactions per day and [...]

Continue Reading

Social Media Sharing Buttons You Need To Know About

01 June 2011 ~ 0 Comments

Social Media Sharing Buttons You Need To Know About

Twitter and Google launched new buttons this week. The Internet has gone button crazy! This is important for marketers because these buttons gives people more options when it comes to sharing information. Many people build large online social networks of friends, family, colleagues, and even strangers. When they share your company’s content it can reach [...]

Continue Reading