Shout It Out: Drive Sharing For Acquisition and New Revenue

22 August 2011 ~ 0 Comments

Shout It Out: Drive Sharing For Acquisition and New Revenue

People are more likely to trust information they get from their friends (and take action on it) than from strangers. If you play your cards right, the friends and family of your current customers can be a great source of new customers for your business. Ideally, you’d like all your customers to talk about the [...]

Continue Reading

Online Marketing Tweets of the Week (7/22/11)

22 July 2011 ~ 0 Comments

Online Marketing Tweets of the Week (7/22/11)

Congratulations, you made it to the end of the week without melting! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. This time we will focus on some cool email and email marketing tweets.   [...]

Continue Reading

Get More Email Subscribers and Facebook Likes By Understanding People’s Motivations

18 July 2011 ~ 3 Comments

Get More Email Subscribers and Facebook Likes By Understanding People’s Motivations

Like most kids, I used to always try to get more of what I wanted, especially if what I wanted wasn’t something I could easily get. I wanted more chances to play Super Mario World after school, more time to shoot basketball before going to bed, and more sweet cereals like Count Chocula and Lucky [...]

Continue Reading

What You Should Know About The New Facebook Send Button

26 April 2011 ~ 0 Comments

What You Should Know About The New Facebook Send Button

Facebook has rolled out a new Send button, which is a twist on the “email this to a friend” buttons you’re probably used to seeing on blog posts and product pages around the web. The send button lets an individual send a specific URL to a friend, group of friends or to any email address. [...]

Continue Reading

Online Marketing Week In Review (3/18/11) CRM Edition

18 March 2011 ~ 0 Comments

Online Marketing Week In Review (3/18/11) CRM Edition

We hope you had a great week. Keeping with our theme of producing and sharing CRM-related content, here are some CRM related stories that we hope you’ll find interesting. Social CRM Rush Projected for Enterprises Many different enterprises are embracing social customer relationship management with most of them ready to adopt technology within five years [...]

Continue Reading

Tags: , ,

Internet Summit 2010 – Email Marketing Takeaways

29 November 2010 ~ 0 Comments

Internet Summit 2010 – Email Marketing Takeaways

I was fortunate to have eWayDirect here allow me to attend the Internet Summit ’10 in Raleigh, NC. I felt that taking the time to summarize a good bit of the presentations into a small series of posts on email marketing. As a disclaimer: the majority of the content and ideas here have come from [...]

Continue Reading

Notes on Facebook Messaging/Email Announcement

15 November 2010 ~ 3 Comments

Today, Facebook announced it is revamping its internal messaging system. Their goal is to bring together SMS, chat, Facebook messages and email (including giving users an @facebook.com email address) to create a more integrated messaging system based on conversations. Here are the three key features: seamless messaging conversation history social inbox Seamless messaging and conversation [...]

Continue Reading

10 Ways to Ruin Your Email Marketing

21 September 2010 ~ 0 Comments

10 Ways to Ruin Your Email Marketing

You know how a great meal can be ruined by one bad piece of meat or a poorly cooked side dish? Pretend email marketing is the meal. If you do the following, you can spoil all your efforts. See below for 10 ways you can easily ruin your email marketing efforts. 1. Buy Email Lists [...]

Continue Reading

Online Marketing Week In Review (9/17/10)

17 September 2010 ~ 0 Comments

Online Marketing Week In Review (9/17/10)

Please see below for some stories that you may have missed this week. Men More Likely To Act On Ads, Women More Likely To Click Study done by MarketingProfs shows when business men and women are most likely to click and act on online ads.  Included is a graph break down by gender and time [...]

Continue Reading

Do You Know Your EmsQ?

13 September 2010 ~ 0 Comments

Do You Know Your EmsQ?

Learn something you can do right away to improve your online marketing efforts. This week on Chatter Marketing: “Do You Know Your EmsQ?” With Neil Rosen Lean How To: Assess how people see your products and services Define your market share versus your competitors Improve your acquisition practices We hope you’ll join us on Tuesday at [...]

Continue Reading