Search and social media are becoming even more connected. You’re seeing it with brands that are able to dominate the first page of the SERPs for brand name searches because their social media pages/profiles appear all over the front page (Google Red Bull and you’ll see what I’m talking about). You’ve probably also noticed evidence [...]
This is the last part in a four-part series about content creation – the who, what, where and why of content creation. The first part was on why smart content creation is essential to online marketing, the second part covered the who of content creation, and the third was where your company’s content should live. [...]
This is the third part in a four-part series about content creation – the who, what, where and why of content creation. The first part was on why smart content creation is essential to online marketing, and second part covered the who of content creation. Today, we wanted to talk about where your content should [...]
This is the second part in a four-part series about content creation – the who, what, where and why of content creation. The first part was on why smart content creation is essential to online marketing. This second part is on who is producing your content. Figure Out Your Resources This is the hardest thing [...]
This is the first part in a four-part series about content creation – the who, what, where and why of content creation. We have decided to start with why content creation is important and the other posts will follow soon. Why Content Creation? In the world of digital there is plenty of noise. People connect, [...]
I’m not sure who said this but Twitter is like a cocktail party and Facebook is like your dorm. On Twitter people float about listening to different conversations and picking the ones they find interesting. But then they might move on and find another conversation. Maybe they’ll return to that same conversation later; maybe not. [...]
If you’re like a lot of companies, you might be doing some cool things on Facebook. Maybe you’re also listening, responding and engaging with people on Twitter. Maybe you also have a Flickr account for pictures and have some videos on YouTube. But how are you tying all these things together to leverage them and [...]
Happy Friday, all! I know I am excited about the weekend and hopefully everyone has fun plans as well. See below for some interesting stories you may have missed this week. Email Marketing Grows Alongside Social Media Email marketing and social media are two platforms that compliment each other and one should not be invested [...]
The answer is content! This Tuesday at 2pm Jeannette Cezanne, a seasoned copywriter, contends that excellent content is still what will bring in customers and sales, and she tells listeners how and why. Don’t miss out on this Chatter Marketing episode called “Content is Still King”. We hope you’ll join us on Tuesday at 2pm [...]
As more people and companies are embracing social media and community, it’s easier than ever for people to get a sense of what your company is like. Are you turning this into an advantage? Where We Are Now People are tweeting about you. People are blogging about you. You should be responding and answering the [...]
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