If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!As we announced earlier, Palm Beach Jewelry is using CertainSource to acquire new customers. The company knows that in doing that, it’s signing on for both safety and scalability, two essential components to any customer acquisition solution. Headquartered in beautiful [...]
At eWayDirect, customer acquisition starts and carries through on the concept of qualification. But why should that matter to you? Well, hear me out here. We think that the most important part of customer acquisition solutions is in the qualification process. Co-registration got a bad name in marketing’s past precisely because of its failure to qualify prospects: [...]
Online marketers already know the importance of subject lines in email marketing. The customer is going through their inbox on their laptop or mobile device and when your email arrives, they take a couple of seconds—or less—to decide whether or not to open it. That places a heavy burden on subject lines, because it really [...]
In yesterday’s iMedia article, The Summer of Social, Keith Pape talks about how communication this summer will be different from other years, mostly because the social media platforms—and he names a few, the obvious Facebook, Tumblr, Instagram, Twitter, and Vine—will be complementing, documenting, and assisting the “summer experience.” You are never alone when you have [...]
As some of you remember, we used to offer “Chatter Marketing: Tuesdays at Two,” webinar sessions in which we interviewed an expert in various areas related to email marketing. We don’t do the show anymore, but we still want to share some expert thoughts with you from time to time … and on a Tuesday, [...]
It’s an old truth: be where your customers are. If you want to sell sportswear, then you need to find social media networks and websites where active people gather. If you sell tools, then you need to be where do-it-yourself-ers and handymen hang out. You get the picture. Yet even when faced with the plethora [...]
The best CRM is the most active and agile CRM. The best CRM listens and responds to customers in as short a time-period as possible. That should be a no-brainer for online marketers, yet it seems from our recent survey that 58% of email marketers currently don’t even optimize websites and emails for mobile, which [...]
Yesterday’s MediaPost article about the survey we conducted recently included an interview with eWayDirect’s Chris Daily. Dailey admitted, “[the results] caught me a little bit by surprise.” eWayDirect describes themselves as a “Now Data” company. Dailey defined “Now Data” as any data a company uses to engage a consumer in dialogue in the moment – [...]
Content is still king: providing relevant, usable content regularly is still one of the best ways of capturing and holding attention. And nowhere is that more evident than in customer acquisition. Let’s say that you’ve done something to catch the attention of a prospect. Maybe you’ve offered a free e-booklet if they sign up to [...]
Whether you like it or not, people are talking about your industry, your brand, and your company online. All the time. It’s a fundamental part of chatter marketing: as consumers get to know your brand, they’ll be talking about it, in lots of different ways and in lots of different places. You may want to [...]
eWayDirect delivers valuable new online and mobile customers at a cost that rivals or surpasses PPC, third-party email, and affiliate marketing.
