Social Media Optimization vs. Social Media Marketing
April 15 2010 by Tiffany Blosser ~ 3 CommentsTwo trends have been surfacing a lot in the past few years and there is much confusion over the difference between the two, so I thought it wise to bring to light the meaning of these two trends with the help of an article by Media Verso.
Social media optimization (SMO) is refining a website to ensure that the content is spread with little effort through other social media sites and online communities. Visitors and users of the site act as carriers, spreading the message to others. An example of this is giving links like “digg this” or “stumble upon” to content so that other people can share your content
Social media marketing (SMM) is the more general term used to describe the grafting of creative content and then distributing it through social networking sites using a form of viral marketing. The main difference is that the work here is off-site and involves engaging your potential customer base on territory familiar to them.
These terms can also be delineated by labels of push and pull marketing. With SMM, advertisers push their message out into the social media. SMM campaigns start with creation and end shortly with the planting of this campaign. SMO, on the other hand, focuses on pulling people in with an “optimized” site. SMO can be considered the second stage of the SMM process.
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