SEO – Why Aren’t More Companies Doing It?

February 23 2010 by ~ 18 Comments

Search Marketing

Search Engine Optimization has been a proven tool for maintaining the flow of business and generating revenue for a company. Recent statistics have shown that more people than ever are online now and that businesses utilizing online marketing have seen consistent growth. A report by bizreport.com shows that 95% of traffic comes from first page of search results. So why aren’t more companies embracing SEO?

Fortune 500 companies are still not embracing the wonders of SEO. These Fortune 500 companies spend millions on paid searches but still fail in producing natural search visibility. A study conducted by a New York-based SEO services/technology firm, Conductor, found that only 15% of Fortune 500 companies have a “mid to strong” presence in natural search results for the same keywords they advertise most and 53% of companies don’t have any online presence for the keywords they advertise most.

The recession has been a major factor playing into the lack of interest in SEO by companies. This misunderstood practice is one that’s hard to get companies to go for in tougher times. Educating clients and businesses about the benefits and logistics of SEO is also extremely important. Companies aren’t typically willing to shell out money for something they can’t fathom what it is. An article by Promotion World gives tips and advice for selling SEO during recessions and, I must say, the argument is compelling and the advice is strong.

Whether it’s due to the recession or a company’s lack of education on the subject, SEO has proven time and again to be a successful tool in generating online traffic and revenue for companies. More companies should be increasing their presence online as the consumer trends and habits rapidly jump online.

How are you and your company approaching SEO this year?

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  • http://twitter.com/tnblosser/statuses/9526291227 tnblosser (Tiffany Blosser)

    Twitter Comment


    Check out the newest blog from eWay Direct! Written by yours truly … SEO – Why Aren’t More Companies Doing It? [link to post]

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  • http://twitter.com/eWayDirect/statuses/9526393085 eWayDirect (Jason Peck)

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    New blog post: SEO- why aren’t more companies doing it? [link to post] from @tnblosser

    – Posted using Chat Catcher

  • http://twitter.com/profitmart/statuses/9526475001 profitmart (ProfitMart)

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    http://bit.ly/7B7Ycm RT @JasonPeck: New blog post: SEO- why aren’t more companies doing it? [link to post] from @tnblosser

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  • http://twitter.com/tnblosser/statuses/9526698978 tnblosser (Tiffany Blosser)

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    RT @JasonPeck: New blog post: SEO- why aren’t more companies doing it? [link to post] from @tnblosser

    – Posted using Chat Catcher

  • http://twitter.com/tnblosser/statuses/9526695775 tnblosser (Tiffany Blosser)

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    RT @eWayDirect: New blog post: SEO- why aren’t more companies doing it? [link to post] from @tnblosser

    – Posted using Chat Catcher

  • http://twitter.com/hhosey/statuses/9526605464 hhosey (Heather Hosey)

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    @tnblosser I liked your post–great job!

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  • Jonathan Lawoyin

    Bigger companies also find it difficult to pursue SEO strategies because they are too inflexible to make change. Some of these websites have major structural issues that companies don’t even want to think about addressing.

    As far as value from SEO, I agree. It is important to work with SEO companies that focus on the metrics that matter, such as conversions and revenue.

  • Jonathan Lawoyin

    Bigger companies also find it difficult to pursue SEO strategies because they are too inflexible to make change. Some of these websites have major structural issues that companies don’t even want to think about addressing.

    As far as value from SEO, I agree. It is important to work with SEO companies that focus on the metrics that matter, such as conversions and revenue.

  • http://www.365outsource.com/seo-reseller SEO reseller

    SEO will still play an important part in internet marketing. Although some may find out that using social media websites can generate traffic in less time, SEO campaigns can help to gradually increase keyword rankings if done the right way, thus generating revenue for a company.

  • Valerie Walton

    Although SEO had proven its effectiveness some companies still don’t want to invest on this way of promoting their business, well we can’t blame them for although it can be effective one wrong move and it can give an unpleasant result to them.

  • http://www.canadaseotraining.com SEO Training

    Its  establish tool for maintaining the business flow and creating incomes sources for the company.Today SEO is the important part of the online business.The main reason of his less popularity is recession.

  • http://www.linkbuildingservices.com Link Building Services

    We do SEO to get high ranking of our site in search engine like Google &
    and bring more targeted search engine traffic to our websites, to give more
    chances to a website to get attention of the researchers. Every site has its
    own needs when it comes to SEO.

  • http://manualdirectorysubmissionservice.com Manual Directory Submission

    Your business can grow its conversion rate simply through SEO.I  agree to this content.I like this article.Thanks to share this blog.

  • http://www.mgtdesign.co.uk/ companySEO

    This is a nice post.Our business can grow its conversion rate simply through SEO.This is a great article.I appreciate to this content.Thanks to share this blog.This is well informative.

  • http://www.webdesignpositive.co.uk cheap design

    Search Engine Optimization is a proven tool for maintaining the flow of business.This is great article   .I like this content.Thanks to share this well informative content.Keep sharing.

  • http://www.seopositiveltd.co.uk/pay-per-click.php Alice

    The business can grow its conversion rate simply 
    through SEO.People tend to underestimate the power of seo and forget 
    that Internet marketing is based on SEO.

  • http://piplfind.com/ Josephine Obande

    Different customers
    may use different keywords depending on what they are looking for on your
    site. If you cater to both businesses and individuals, you should make use of
    both B2B and B2C keywords.Thanks for sharing.

  • http://piplfind.com/ Enenche Obande

    SEO involves a one
    -time payment followed by low ongoing maintenance fees, which makes it a very
    cost effective business proposition for fledgling businesses and marketers
    with a very low budget. Well thanks for sharing.