Promoting Your Offline Event Online
February 10 2010 by Erik Eitel ~ 0 CommentsIf your company or organization is thinking about planning an offline event, have you ever thought about using social media to promote it? It’s now becoming no longer necessary to take an ad out in the local newspaper, or post brochures and fliers around town to promote an event. With a few clicks of a button you can have your event where thousands and even millions of people can see it. Here are a few ways to do it:
1.) Twitter: This is one of the easiest ways to spread the news about your event. To really make your tweet worthwhile, make sure it catches the attention of a reputable or well followed individual. Once they re-tweet your tweet you will be off and running!
2.) Facebook: Set-up a group for your event and invite your friends to join it. Once your friends get wind of the event it will then begin to spread like wildfire across a wide ranging network. After setting up your group, don’t forget to setup an event so that your friends are reminded as the event draws near!
3.) Blog: This is another very simple thing to do to make people aware of your event. You can either start a new blog specifically for this event, or you can write a post for your own event. I would suggest the second option because you already have traffic generated to your site. Sites like WordPress provide a great FREE blog hosting service!
4.) #Hash-tags & TwitPic: Going along with the above mentioned Twitter suggestion includes designating a Twitter hash-tag for your event. Hash-tags will allow people to communicate regarding your event in an organized fashion. Applications such as HootSuite, TweetDeck, and Tweetmeme will all allow users to enter the hash-tag and see all information regarding to the event. You can also spruce up your event by posting pictures of potential speakers, the location, or anything else to add value to your event by tweeting a photo to TwitPic. Best of all, these things will cost you absolutely nothing!
5.) Live Streaming: Once your event gets going, you should make sure you have someone with a web-cam that’s recording everything going on. This feed should be placed on YouTube at the events conclusion, but while the event is going on you should stream it live through a video hosting site such as UStream.
All of these suggestions and more can be found on Mashable’s website. Keep in mind, while there is tremendous upside to promoting and marketing your event online, you must target the right audience and be customer service oriented!
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