eWayDirect Blog

This last week I had to opportunity to sit down and interview The Rise to the Top star David Siteman Garland about some of the recurring trends in social media. Whether you’re new to the social media world, or are just looking for a way to improve your business and online presence, check out the [...]

Email marketing has been said to be a young industry, with little to no strategy behind the email blasts. For the untrained email marketer, these presumptions are correct, but according to this article, even trained email marketers make the same mistakes. The confessions in this article offer some insight into the email marketer’s world and [...]

We’d love for you to join us at 2pm on Tuesday, March 23rd for our 5th episode of Chatter Marketing – Own Your Social. Our president and CEO, Neil Rosen, will share some tips on how marketers can “own” their own social media through creating and leveraging branded customer-centric communities. These communities can be a [...]

13 Ways to Engage Fans on Facebook Facebook has an estimated 400 million users who spend an average time of 55 minutes on the site, so how do you get them to visit your page? Fan pages need certain things to engage fans and keep them interested. This article lists simple things such as asking [...]

Thanks to all who joined us on Tuesday at 2pm for our fourth episode of Chatter Marketing – What’s In YOUR Creative? If you missed it, you can check out the video below and the slides to get a few tips on how to optimize your email creative to increase response and increase the value [...]

The economy is still squeezing small business owners for every dime and nickel they have, and the cost of doing business is rising exponentially. These applications will not only save you money, but will also save you time. Do you own a small start-up company? Do you only have a few employees? Well then, these apps are [...]

Internet and mobile marketing are some of the hottest trends that marketers are trying to get a piece of lately. Another hot trend is happening now: March Madness! Basketball enthusiasts and the casual fan alike come out in numbers to support their teams. Whether they’re watching the games at home, at sports bars, or attending [...]

Monitoring how your brand is perceived across the social networks is important, but there are some severe misconceptions about who really refers traffic to your site.  If I asked a group of people which site referred traffic to their sites, I would be willing to bet that the majority of people would say Google. That [...]

Thanks to everyone who joined us on Tuesday at 2 pm for our third episode of Chatter Marketing – Using Negative Keywords in PPC. If you missed it, you can check out the video below and the slides to get a few tips on how to utilize negative keywords to improve your PPC campaigns and [...]

Which Comes First In The Mobile-Social Gender Gap? Mobile Or Social? A Nielsen study revealed that women use mobile devices for social media purposes, such as tweeting or updating Facebook, 10% more than men. Women’s social mobile network usage was at 55% while men’s was 45%. There’s lots of speculation about the behavioral differences between [...]