eWayDirect Blog

While you were watching IBM’s super computer, Watson, beat the puny humans at Jeopardy, here is some online marketing news you might have missed. This week’s theme is small business, social media, and online commerce. Independent Retailers, Local Businesses Turing to More to Social Marketing To Boost Visibility New research from an online network for [...]

Many online retailers are using Facebook and Twitter to engage with their audiences, drive traffic and sales, acquire new customers and improve customer retention. When building a social media program, it’s important to consider how it will be integrated into existing marketing efforts (ex: website and email efforts) to support overall business goals. Part of [...]

As you prepare for Valentines Day or recover from the Super Bowl here are some online marketing stories you may have missed! This week’s theme is Twitter. Twitter Finds Itself Between A Facebook And A Google Twitter maybe worth in the ballpark of $8 billion to $10 billon dollars. Executives at Facebook and Google are [...]

I hope you’ve recovered from Super Bowl weekend and checked out Stephanie’s post on Super Bowl ads and social media initiatives. Last week, Bill McGowan (VP of Sales here at eWayDirect), spoke to at the DMA List and Data Council Meeting about the role of data in the future of marketing. Understanding how to properly [...]

People were not afraid to share their opinions of the Super Bowl commercials on social networks like Facebook and Twitter. Lets just say, there was a lot of “haters” and that this year’s set of commercials didn’t live up to Super Bowl 2010’s smash hits. I’m quick to express my options as well. I mean…come [...]

The marketing and adverting world has been a buzz about this little game on Sunday called the Super Bowl. Last year’s game was the highest rated telecast of all time. But before finalize your Super Bowl party menu, check out some marketing news you might have missed this week. Audi Super Bowl Ad Claims First [...]

In 2010, 106 million people watched the Super Bowl, making it one of top-rated telecasts ever. The Super Bowl it has become a marketing platform in itself. It cost brands $3 million for one 30-second time slot. Some people watch the Super Bowl just for the commercials. They have become so powerful that last year’s [...]

Twitter is a great platform for businesses who want to interact with customers in new and meaningful ways. Twitter has provided some business resources and case studies on its website, and we, along with many others, also have put together presentations on using Twitter for business. But sometimes people and businesses mess up and don’t [...]

Snow is hitting the east coast hard, while on the west coast it’s practically summer. Here is some marketing news you might have missing while watching the State of the Union or working hard this week. Google Set to Deal Groupon Some Competition with “Offers” Last week, LivingSocial made a slash by offering a deal of [...]

On Monday Jason and I attended the What’s Next? DC: Marketing Communication Roadmap conference.  This conference had a different spin then most typical business conferences. There were two ballrooms. One was packed with speakers that focused on case studies and the other was a room for networking, because the conference planners believe the best way [...]