eWayDirect Blog

We decided to put a little of everything into this week’s online marketing review: search, social media, email and CRM. Social CRM-Getting Down to Reality The first thing we have to remember is that customers use the social web for personal reasons. Social media is a communication revolution not a business revolution. 79% of companies [...]

Welcome to part two of our interview on the use of email for customer relationship management (CRM) purposes with Patricia Wilson, our VP of customer support. Check out the first part here. Patricia oversees a diverse customer support department including creative services, learning & development, deliverability, and customer care. With over 15 years of sales, operations, [...]

We hope you had a great week. Keeping with our theme of producing and sharing CRM-related content, here are some CRM related stories that we hope you’ll find interesting. Social CRM Rush Projected for Enterprises Many different enterprises are embracing social customer relationship management with most of them ready to adopt technology within five years [...]

For the next few weeks, we’ll be focusing heavily on the use of email for customer relationship management (CRM) purposes. You can expect to see a lot of articles (here’s an example), tweets, Facebook posts and blog posts about CRM. We’re also hoping to do an series of short interviews with a variety of people [...]

We are sorry but we couldn’t resist. Only the first two articles are about Charlie Sheen and marketing. The rest of the articles are about winning in marketing. Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money Charlie Sheen proves that paid Tweets can work. Ad.ly, the social media talent agent that helps celebrities endorsements [...]

Websites are becoming more integrated with social media. Some of the top ecommerce sites enable people to easily share products and content with their friends via social networks. Companies that are leading this social media integration are allowing users to register and sign in to their websites using their existing social profiles and identities. Why [...]

Here is some online marketing news you might have missed while watching Charlie Sheen or checking out Apple’s newest product, iPad 2. This week’s theme is ecommerce. Marketing Momentum is More Dependent on Marketing Mix Than Ever Before In the world of marketing you need the four Ps (product, price, place, promotion) but now you [...]

Customer service is a large and important task. You need to be a good listener, identity needs, make customers feel appreciated, help people understand how your company works, know how to apologize, and give feedback so the company can improve. Can you say that you provide all of that to your customers over the phone [...]

Two weeks ago the New York Times published an article that rocked the search marketing world. Google cracked down on JC Penney for artificially boosting their search ranking by purchasing links. Ever since, people have been weighing in on the controversy. We have decided to devote this week’s online marketing to Search Engine Optimization (SEO). Google [...]

Last week we looked at the top 100 Internet retailers’ home pages, company blogs and product pages to see which ones have Facebook/Twitter buttons and share options available. This week we look at which of the top 100 Internet retailers are using customized landing/welcome tabs on their Facebook pages. Online retailers are using Facebook (and [...]