The statistics are in. Like all marketers, you’re probably aware that more and more customers are clicking and opening emails on mobile devices. The statistics vary depending on the study, but no one can escape the reality that the percentages are significant—and climbing.
- 39% of all webmail opens are on iOS
- 61% of webmail users open on mobile
- 68% of Yahoo! users open on mobile
- 56% of AOL users open on mobile
- 47% of Outlook.com users open on mobile
- 68% of Gmail users open on mobile
If you can read this and not think that mobile has to be an integral part of your email marketing, then it’s time to change your strategy. Right now.
According to the latest industry data and analytics, more than half of all emails are currently being read on mobile devices. Some estimates project that within five years we’ll be looking at 80% (or more) being read on mobile. A recent study of Fortune-1,000 companies by Syniverse found that:
- 92 percent of respondents believe mobile solutions are “very important” or “important” in their industries.
- Mobile has helped companies retain and grow their customer bases, increasing loyalty and revenue along the way.
- Large companies have fully embraced a mobile strategy as a critical component of their businesses. When asked what their mobile plans were, 72% of respondents said they have implemented or are in the process of implementing a mobile strategy, and another 16% have defined a strategy (but haven’t begun implementing it yet).
- Mobile is no longer an optional marketing tool, with 84% of respondents saying that mobile is “very likely” or “likely” to be used in customer and marketing campaigns.
- Location-based services strategies have been or are in the process of being implemented by 56% of the respondents.
Mobile email marketing is no longer optional. Why not get on board right now?