If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!… to fill you in on Nemo, the first named blizzard and the one that blanketed Connecticut with heavy snow and knocked out power to most of our communities. (And we appreciate the fact that it was a weekend snowstorm. [...]
We’ve always said, from the beginning, that the most important part of customer acquisition solutions is in the qualification process. Co-registration got a bad name in marketing’s past precisely because of its failure to qualify prospects: bad leads kept coming in and brand reputations were risked—and sometimes ruined—because of it. So many responsible marketers shut [...]
This week we’ve been looking at the results of an Adobe survey on consumer’s reactions to using mobile and emerging technologies for their online shopping activities. And there are some obvious and not-so-obvious conclusions. “By understanding how consumers are coming to a site—whether it’s through a mobile site or app or via a smartphone or [...]
So the study we looked at yesterday—by Adobe and administered by Keynote Services—is just too interesting to put down yet. The goal of the study was “to learn what mobile devices (the 1,200 mobile users surveyed) use, how they interact with websites and applications, and what they want most out of their mobile experiences. Participants provided valuable [...]
If you’re a B2C company and you’re not looking at ways to reach your customers through as many channels as possible, then you’re missing out on sales—and the future. That’s the inescapable conclusion one reaches after reading Adobe’s 2012 Mobile Consumer Survey Results. On the other hand, if you’re still getting up to speed, you’re not [...]
A recent study by Experion QAS shows that more marketers selected email as their most important marketing channel in 2012 than any other channel, including social media and telemarketing. So far, so good. But the study (conducted by research firm Dynamic Markets) found that many marketers have to contend with inaccurate or duplicate customer data that [...]
Most customer acquisition programs do not emphasize qualification enough. It’s an odd fact. Most marketers will agree that the more qualified the prospect, the higher the conversion rate—and that the best customers are the most qualified. So why acquisition programs don’t focus enough on qualification is something of a mystery. Mysterious or not, it’s a [...]
We seem to be standing at a technological crossroads with regards to communication, and this is relevant to us as marketers—because marketing has always followed communication: people find a comfortable or favorite way to be approached, and want to be approached that way. But it is a crossroads: our parents’ generation often finds email a [...]
The reality is that every marketer has more than enough on his or her plate today, and anything that automates some (or even many) of his or her tasks can only be a good thing. Don’t get me wrong: nothing replaces careful planning, a consistent strategy, and the ability and experience to view results and [...]
It’s the last week of January … do you have your quarterly and yearly plans in place for acquiring new customers? Here are some tips to help you: 1) Know where you stand. What is your current cost of acquisition? How does it stack up against the two most important metrics: break-even point and customer lifetime [...]
eWayDirect delivers valuable new online and mobile customers at a cost that rivals or surpasses PPC, third-party email, and affiliate marketing.
