How can you do it? Here are a few ideas:
- Think about what you’re already sending out to subscribers. If the content is fantastic, and you have a forward-to-a-friend option (you do have a forward-to-a-friend option, don’t you?), then there’s a good chance your email will get shared. This solidifies your current customer base and will attract new prospects and subscribers.
- Is there something you can create that potential customers will find helpful? A white paper, an infographic, an ebook? If you can offer something helpful, useful, or interesting for prospects to download from your website in exchange for an email signup, then you’re much more likely to have them become subscribers and customers, since they’ve indicated interest in what you have to offer. If you’re a shoe retailer, for example, a quick fun ebook on anything from the mention of shoes in fiction to a Q&A with a shoe designer would pique your target audience’s interest.
- A lot of B2B companies host webinars to generate buzz and obtain additional email captures; but B2C companies can do them, too. For example, if you sell beauty products, host a webinar with a well-known model or fashion expert as your guest.
These are steps that almost any B2C company can take to increase its subscriber list with qualified prospects. Think about them, see what might work for you—the more imaginative your thinking, the better your results!
And if you’re interested in learning more about customer acquisition and how CertainSource Acquire can help, take a moment to give us a call at 888.655.0464 today!