eWayDirect Blog

Twitter can be overwhelming. I remember that I started using Twitter in Summer 2008 and I found it to be too much. But once I found people with similar interests who tweeted about my favorite subjects, Twitter became fun and helpful. Now, I use it as my personal information stream. I follow local news, leaders [...]

Social media is awesome. I’m not the first to say and I will not be the last. But what is social media? It’s about telling stories.  The better the stories are, the more popular your brand will be. So, content is still king. And again, I’m not the first and not the last to say [...]

Businesses are always looking for new ways to use Facebook and Twitter to promote their brand. You have seen probably a great deal of contests and sweepstakes on Twitter and Facebook. In many cases, companies want people to like their Facebook pages or products, follow them on Twitter and share content with their friends. Here [...]

ModCloth is a different type of online retailer for many reasons. First, they have become very successful using social media. Second, it caters to the young indie fashion crowd. But style and fashion sense aside, they run a program that lets you “Be the Buyer”. As they claim “now’s your chance to be a Virtual Fashion [...]

Tumblr is hot. I mean BOOM hot. Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelogs, or short-form blogs. The fashion industry has dove in headfirst in using this platform. About 180 of the top 1,000 Tumblr blogs are fashion-related, most likely due to [...]

Hope you’ve had a great week. Many different industries are jumping into social media. Companies such as car services, fast food chains, government departments and music artists are all getting involved. This week we took a look at a few unexpected uses of social media we’ve seen recently, in addition to some potential big news [...]

We’re excited to be back at Ad Tech San Francisco next week (April 11- 13). Tina MacNicoll, Nancy Woodfill, Bill McGowan and Peter Malamas will be at our booth (1212) and at some of the sessions. Peter will also be speaking on Wednesday (4/13) at 12:40 at Expo Theater, Level 2, in a session titled, [...]

Happy Friday!  For all of you baseball fans, we hope you enjoyed Opening Day! Mobile vs. Social: The Status of Marketing Integrations Email can definitely be integrated with mobile and social tactics. Integration has been a buzzword for social media marketers for some time. There have been many challenges with integration with cross-channel campaigns. In [...]

We’ve been talking a lot about CRM in the last few weeks. See below for some fantastic CRM-related articles that Neil Rosen, our CEO, has written or been interviewed for this month. Normally, we share these types of articles with our followers on Twitter and Facebook, but since some of you may not follow us [...]

This isn’t Donald Draper’s type of marketing. Adverting doesn’t look like the “Mad Men” days of outbound marketing where people only gained information from a few channels. Now there are a multitude of marketing channels that bombard people with information. Just think for a minute how many forms of marketing you saw yesterday. Which ones [...]