eWayDirect Blog

Monitoring how your brand is perceived across the social networks is important, but there are some severe misconceptions about who really refers traffic to your site.  If I asked a group of people which site referred traffic to their sites, I would be willing to bet that the majority of people would say Google. That [...]

Thanks to everyone who joined us on Tuesday at 2 pm for our third episode of Chatter Marketing – Using Negative Keywords in PPC. If you missed it, you can check out the video below and the slides to get a few tips on how to utilize negative keywords to improve your PPC campaigns and [...]

Which Comes First In The Mobile-Social Gender Gap? Mobile Or Social? A Nielsen study revealed that women use mobile devices for social media purposes, such as tweeting or updating Facebook, 10% more than men. Women’s social mobile network usage was at 55% while men’s was 45%. There’s lots of speculation about the behavioral differences between [...]

While most of the people reading this post are probably pretty well versed in social media, this audience is significantly in the minority. Pam Moore recently wrote 25 Tips for Teaching Social Media 101 Class where she discusses the necessities for conveying social media information to an audience. This information may seem elementary from your perspective, but [...]

Recently Google released its newest innovative application, Public Data Explorer. Marketed to researchers, students, and journalists, Google Public Data Explorer could appeal to marketers as well. One of the most important parts of marketing a product or service is understanding trends. The Public Data Explorer allows you to track, in a visual chart, over 80 different categories and [...]

“What will be different about email this year?” Some think that emails will start to integrate video along with a mobile application for email marketers. This article from emailInsider suggests something different. But there is something else that has been staring every marketer in the face, something that could be integrated in email marketing efforts. [...]

Twitter’s New Ad Format Twitter’s new ad format for revenue is going to resemble something like Google Adwords. Keywords can be bought by companies. Ads won’t show up on user’s Twitter streams, instead they will only show up when someone performs a search within Twitter’s platform. Their example was a search for ‘laptop’ would generate [...]

Recently our SEO manager here at eWayDirect shared a link with me about the different types of links and how to use them appropriately. One of the easiest and most efficient ways to improve your website or blog’s PageRank on major search engines is to link to other blogs and to have other blogs link to [...]

Without a doubt, link development is the tricky part of SEO. Most people know by now that inbound links to a site affect its rankings. That being the case, the question becomes, “Where do I get links”? Here are some of the typical questions I get from website owners and marketing managers: Where do i [...]

Social media—or “new media”—is one of the latest trends in the business and social worlds.  Things haven’t always been this way, though. According to The Nielsen Company, the amount of social media usage has increased over one minute each year since 2007. As you can see, the use of Facebook and Twitter has shot up [...]