eWayDirect Blog

If your business goals include building awareness, fostering stronger relationships with your audience and generating more leads, and your audience actively uses Twitter, you may be thinking about how you can grow your following there to support your goals. Here are some ways to get more new followers on Twitter: 1. Put Information in Your [...]

Last week I watched a great TED Talks video from Harvey Fineberg, who shared his views on the three possible paths forward for humans in regards to evolution. Basically, he believes that there are three ways things can unfold. We’re either done evolving, will continue to evolve as we have in the past, or will [...]

Here is some 140 character marketing wisdom we scoured the internet to find. We hope you enjoy! Here are two great nuggets about brand image: Here are some great tweets about changing the customer satisfaction approach with social media from the #socialmedia tweet chat every Tuesday at 12 noon EST: Have a great weekend!  

I’m not sure who said this but Twitter is like a cocktail party and Facebook is like your dorm. On Twitter people float about listening to different conversations and picking the ones they find interesting. But then they might move on and find another conversation. Maybe they’ll return to that same conversation later; maybe not. [...]

Instagram is the new Polaroid. Taking pictures with Polaroid instant film is the cool thing to do when hanging out with friends, for projects, art and expression. But Polaroid pictures are in a sharp decline due to the fact that there are only to two suppliers of instant film left in the US. Instagram is [...]

Here is a roundup of some great online marketing advice in 140 characters! Have a great weekend!

Major search engines are changing their algorithms to allow social posts to have influence in search rankings. Social media and search marketing are quickly becoming friends. We are going to continue to see the fields get closer together, and we’re doing our best to help clients maximize their initiatives to reflect this.  Here are some [...]

Facebook has rolled out a new Send button, which is a twist on the “email this to a friend” buttons you’re probably used to seeing on blog posts and product pages around the web. The send button lets an individual send a specific URL to a friend, group of friends or to any email address. [...]

An event that only happens once in a generation: a British Royal Wedding. On Friday, April 29 at 5am EST Prince William and Kate Middleton will be wed at the Westminster Abbey in London. People all over the world have been buzzing with anticipation. Crafters have been turning out little figures from a “knit your [...]

Many companies in the insurance industry are not taking full advantage of social media when it comes to connecting with potential and current policyholders. Many of the larger companies gain a lot of likes on Facebook because of simple brand awareness. Many in the industry are missing the mark because insurance covers emotional events but [...]