eWayDirect Blog

Happy Friday! Hope you’ve had a great week. As part of our weekly series that identifies some of the most interesting online marketing tweets, here are some tweets from the D9 Conference about conversations with influential people in media and technology. From the Women Grow Business “Pay It Forward” series: If you come across interesting tweets [...]

Twitter and Google launched new buttons this week. The Internet has gone button crazy! This is important for marketers because these buttons gives people more options when it comes to sharing information. Many people build large online social networks of friends, family, colleagues, and even strangers. When they share your company’s content it can reach [...]

This is the last part in a four-part series about content creation – the who, what, where and why of content creation. The first part was on why smart content creation is essential to online marketing, the second part covered the who of content creation, and the third was where your company’s content should live. [...]

Happy Friday! Hope you’ve had a great week. As part of our weekly series that identifies some of the most interesting online marketing tweets, we drew inspiration from two events –BlogWorld & New Media Expo in NYC and Mesh Conference in Canada. From BlogWorld #bweny About measuring social media: From Mesh #mesh11 If you come [...]

This is the third part in a four-part series about content creation – the who, what, where and why of content creation. The first part was on why smart content creation is essential to online marketing, and second part covered the who of content creation. Today, we wanted to talk about where your content should [...]

This is the second part in a four-part series about content creation – the who, what, where and why of content creation. The first part was on why smart content creation is essential to online marketing. This second part is on who is producing your content. Figure Out Your Resources This is the hardest thing [...]

Happy Friday! Hope you’ve had a great week. As part of our weekly series that identifies some of the most interesting online marketing tweets, we drew inspiration from two events – Mashable Connect and the Triangle’s AMA meeting. Here are some notable tweets from Mashable Connect #MashCon Here are some great tweets from Triangle Chapter of [...]

This is the first part in a four-part series about content creation – the who, what, where and why of content creation. We have decided to start with why content creation is important and the other posts will follow soon. Why Content Creation? In the world of digital there is plenty of noise. People connect, [...]

One of the biggest differences in online shopping and shopping at the mall are people’s experiences. Many people prefer to shop in a mall because they can look and feel the product right there. Online shopping can also provide enriched experience when done right. Companies can allow people to see closeups of items, share products [...]

Happy Friday the 13th! Here are some wonderful bits of wisdom about online community from the tweet chat #smfashfwd every Wednesday at 12 noon. Some more marketing enlightenment: Fun extra tweet because Microsoft just acquired Skype: