eWayDirect Blog

Facebook’s Open Graph Won’t Replace Google Last week Facebook announced it’s new platform at F8, Open Graph. This newest addition to Facebook is said to make the web a whole lot better. It’ll bring in third party partnerships and of course, the infamous “like” button. So with all this stuff happening, what’s that got to [...]

Why Most Organizations Shouldn’t Try to Create an Online Community Most companies want a bigger following instead of a bigger community. Followers interact with the company while communities have consumers interacting with each other. For companies that have non-social commodity items, a bigger following fit the organization fine but for companies that have highly engaging [...]

Are you actually developing a social media strategy or are you just tweeting blind? Are you setting goals and determining what to measure? Join us Tuesday, April 27 at 2pm EST to learn more about about developing a goal-based social media strategy from me (our social media product manager). I’ll be appearing on our 10th [...]

Wordstream Automates SEO Processes The biggest challenge in search engine optimization is finding relevant keywords to the website’s content. To help alleviate this problem a bit, WordStream, a new software suite, was released on Tuesday. WordStream provides the same keyword analysis and keyword suggestion that other software provides, but according to its founder, WordStream does [...]

After reading an article by Charles H. Green on CRM Daily, I decided to emphasize the importance of relationships in the business world. As businesses begin to grow and internet marketing becomes more prevalent, it is important to realize that you and your company won’t be able to do it all. With that being said, [...]

The way of mobile marketing has taken center stage and it has marketers scrambling to keep up with the latest mobile technology. This article in Social Email Marketing offers tips for marketers to develop creative for multiple devices. Consumers have the ability to check email, interact on social networking sites; allowing users to integrate location, [...]

Are you looking at your subscribers’ activity to see who’s opening, clicking and buying? Are you looking at how your subscribers are using your website and what pages they’re visiting? Are you using this knowledge to drive your email marketing strategy and build effective campaigns? Join us Tuesday, April 20 at 2pm EST to learn [...]

What B2B and B2C Marketers Can Learn From Each Other Business to business and business to consumer marketers aren’t living in separate worlds so much anymore. While there are differences in selling to consumers and selling to businesses, a recent survey of 1800 businesses and consumer email marketers reveals that B2B and B2C marketers often [...]

One of the newest innovations of SEO has come in the form of a web application called Notable. The new web app allows for users to directly make annotations and take screen shots of webpages in order to leave comments for other users and make suggestions on what can be improved. This tool allows users to: Track [...]

Two trends have been surfacing a lot in the past few years and there is much confusion over the difference between the two, so I thought it wise to bring to light the meaning of these two trends with the help of an article by Media Verso. Social media optimization (SMO) is refining a website [...]