eWayDirect Blog

Are you looking to get more sophisticated with your email and online marketing efforts to acquire new customers, increase conversion rates and drive more revenue? If so, be sure to join us on Monday, June 27 at 2:30pm-3:30pm EST for a great webinar that Peter Malamas (Director of Business Development and Strategic Partnerships here at [...]

Happy Friday! We hope the week treated you right. As part of our weekly series that identifies some of the most interesting online marketing tweets, here are some wise tweets from Type-A Parent Conference focused on blogging and social media to help parents and marketing professionals. From #typeacon: If you come across interesting tweets that you’d [...]

Blogger outreach can be crucial part of an overall social media strategy. As of February 2011 there were over 156 million public blogs in existence. Many people use a blog as a platform to display their opinions and passions or establish their expertise on a subject. Blogs tend to attract readers with similar views and [...]

If you have an active Facebook page, your fans are probably liking and commenting on posts that you create, in addition to leaving their own comments on your wall without being prompted. It’s great if people are engaging in discussions around your brand, sharing ideas and talking about the products they like. But not everyone [...]

Happy Friday! Hope you’ve had a great week. As part of our weekly series that identifies some of the most interesting online marketing tweets, here are some tweets from Community Manager Chat, a weekly chat on Wednesdays from 2-3pm EST and the 140 Character Conference: From #cmgrchat on the topic of using videos in online communities: [...]

The best marketing efforts are creative in some way. This can show up in the concept, the visuals, the content, and/or the call to action. There’s no doubt creativity is an important piece of successful marketing campaigns. Here are some great ways to get creative and stay creative with your marketing initiatives. 1) Adopt Healthy [...]

One thing people are always asking is, “How do I measure social media?” Realistically, there are a hundred things you can measure. But it’s important to measure things that matter. And before you can measure things that matter, you need to establish goals and targets to ensure that any KPIs you choose help you gauge [...]

Online measurement and Social ROI is a hot topic right now.  Most agree that social media is important in helping companies connect with their audiences. The debate comes from what’s the best way to measure and analyze those relationships. There were two Twitter chats this week that focused on that topic. The first was the [...]

If you’re audience is on Facebook and you’re trying to reach and engage them there, then you’ve probably already set up a company Facebook page. But many companies create pages and wonder why people are not flocking to them. Unless you’re Lady Gaga or some very recognizable brand, it might be hard to get a [...]

Summer is almost here and the weather is heating up!  Summer time fun includes travel, swimming, BBQs, and ice cream. We wanted to treat you with an overview of what four major ice cream companies are doing on Facebook. High Level Facebook Numbers: The chart above displays the number of likes, interactions per day and [...]