Webinar: Improve Your Ability To Drive Revenue Through Smart eMarketing

June 24 2011 by ~ 0 Comments

Webinar: Improve Your Ability To Drive Revenue Through Smart eMarketing

Are you looking to get more sophisticated with your email and online marketing efforts to acquire new customers, increase conversion rates and drive more revenue? If so, be sure to join us on Monday, June 27 at 2:30pm-3:30pm EST for a great webinar that Peter Malamas (Director of Business Development and Strategic Partnerships here at [...]

Online Marketing Tweets of the Week (6/24/11)

June 24 2011 by ~ 1 Comment

Online Marketing Tweets of the Week (6/24/11)

Happy Friday! We hope the week treated you right. As part of our weekly series that identifies some of the most interesting online marketing tweets, here are some wise tweets from Type-A Parent Conference focused on blogging and social media to help parents and marketing professionals. From #typeacon: If you come across interesting tweets that you’d [...]

How to Evaluate Blogs for Blogger Outreach Programs

June 22 2011 by ~ 1 Comment

How to Evaluate Blogs for Blogger Outreach Programs

Blogger outreach can be crucial part of an overall social media strategy. As of February 2011 there were over 156 million public blogs in existence. Many people use a blog as a platform to display their opinions and passions or establish their expertise on a subject. Blogs tend to attract readers with similar views and [...]

How to Deal with Comments on Facebook

June 20 2011 by ~ 0 Comments

How to Deal with Comments on Facebook

If you have an active Facebook page, your fans are probably liking and commenting on posts that you create, in addition to leaving their own comments on your wall without being prompted. It’s great if people are engaging in discussions around your brand, sharing ideas and talking about the products they like. But not everyone [...]

Online Marketing Tweets of the Week (6/17/11)

June 17 2011 by ~ 0 Comments

Online Marketing Tweets of the Week (6/17/11)

Happy Friday! Hope you’ve had a great week. As part of our weekly series that identifies some of the most interesting online marketing tweets, here are some tweets from Community Manager Chat, a weekly chat on Wednesdays from 2-3pm EST and the 140 Character Conference: From #cmgrchat on the topic of using videos in online communities: [...]

5 Ways To Get More Creative In Marketing

June 15 2011 by ~ 0 Comments

5 Ways To Get More Creative In Marketing

The best marketing efforts are creative in some way. This can show up in the concept, the visuals, the content, and/or the call to action. There’s no doubt creativity is an important piece of successful marketing campaigns. Here are some great ways to get creative and stay creative with your marketing initiatives. 1) Adopt Healthy [...]

Developing KPIs for Social Media Campaigns

June 13 2011 by ~ 0 Comments

Developing KPIs for Social Media Campaigns

One thing people are always asking is, “How do I measure social media?” Realistically, there are a hundred things you can measure. But it’s important to measure things that matter. And before you can measure things that matter, you need to establish goals and targets to ensure that any KPIs you choose help you gauge [...]

Online Marketing Tweets of the Week (6/10/11)

June 10 2011 by ~ 0 Comments

Online Marketing Tweets of the Week (6/10/11)

Online measurement and Social ROI is a hot topic right now.  Most agree that social media is important in helping companies connect with their audiences. The debate comes from what’s the best way to measure and analyze those relationships. There were two Twitter chats this week that focused on that topic. The first was the [...]

6 Ways to Reward People for Liking Your Facebook Page

June 08 2011 by ~ 1 Comment

6 Ways to Reward People for Liking Your Facebook Page

If you’re audience is on Facebook and you’re trying to reach and engage them there, then you’ve probably already set up a company Facebook page. But many companies create pages and wonder why people are not flocking to them. Unless you’re Lady Gaga or some very recognizable brand, it might be hard to get a [...]

A Look At 4 Major Ice Cream Companies on Facebook

June 06 2011 by ~ 1 Comment

A Look At 4 Major Ice Cream Companies on Facebook

Summer is almost here and the weather is heating up!  Summer time fun includes travel, swimming, BBQs, and ice cream. We wanted to treat you with an overview of what four major ice cream companies are doing on Facebook. High Level Facebook Numbers: The chart above displays the number of likes, interactions per day and [...]