eWayDirect Blog

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!A recent report revealed that the proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on track to surpass desktop by the end of 2013. Not surprisingly, the sectors that achieved the [...]

Videos are great marketing tools. For many years pre-Internet, companies, banks, and associations used videos to market products and services, with videos shown at trainings, shareholder meetings, fundraising events, and as sales presentations. Now with YouTube rivaling Google as a première search engine, it’s clear that videos have exploded online. And for good reason. The [...]

We all have something to learn from Amazon. No one can deny the giant retailer blazed any number of new trails in internet marketing, and nowhere is that more apparent, to my mind, than in digital engagement. Here is where data acquisition and handling—even big data—comes in useful. Amazon built up enough information about customers [...]

It was interesting to read an article last month in which the use of big data was compared to two teams facing off in a March Madness game. The article came out of IBM, which has one of the longest associations with big data around, so presumably folks there know what they’re talking about. The [...]

The recency factor I began talking about yesterday in relation to “Now Data” isn’t just about new subscribers to your email lists. There are other actions subscribers take that offer companies the opportunity to take advantage of the huge “recency boost” in performance. The most important is when your subscribers visit your website. Using website [...]

One of the things that I’ve been talking about here is what “Now Data” allows the marketer to do: to respond quickly to customers’ actions on your website and in social media spaces. One important key to implementing a successful “Now Data” strategy is responding in a given timeframe, something I call recency. Recency means [...]

We’ve finally come around to the understanding that social media just might be the best CRM tool ever invented. And understanding that can make all the difference in how your customers perceive you, especially as you’re compared to others offering the same products and services that you do. And don’t think for a minute that [...]

When executing an online marketing strategy using “Now Data,” you’re guided by the following formula: Listening + scoring (defines and triggers) engagement. The engagement is your response to the “Now Data,” which comes in via listening, and which we’ve been talking about a lot in this space. Live data, real data, “Now Data.” The first step [...]

We’ve been talking a lot over the last month about using live “Now Data” to connect with your customers and raise your ROI. But it can, in fact, do more. “Now Data” chatter marketing strategies can protect you from having your competitors use search engines to deteriorate your customer base. Here’s an example from my [...]

The expression is “timing is everything,” and it seems that, in social media in any case, it’s very much true. As I mentioned in an earlier blog post, the internet moves at the speed of thought, and nowhere is that more visible than in social media. It’s fast, it’s furious, and getting a message out—or [...]