eWayDirect Blog

Like most kids, I used to always try to get more of what I wanted, especially if what I wanted wasn’t something I could easily get. I wanted more chances to play Super Mario World after school, more time to shoot basketball before going to bed, and more sweet cereals like Count Chocula and Lucky [...]

TGIF! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. This week we drew from the Twitter chat #smmanners, which runs every Tuesday at 10pm. If you come across interesting tweets that you’d like to nominate [...]

As marketers, we sometimes use buzzwords like engagement, deliverability and integration. Armed with our marketing reports and case studies, sometimes we just need to take a step back. We need to remember to ask our ourselves basic questions like: “What do my customers think?” “Why do they Like our Facebook page?” “Do they find value [...]

Business to business (B2B) Facebook pages are often overlooked because they don’t always have the mass appeal like business to customer (B2C) pages. B2B Facebook pages can play important role in creating a channel of communication, sharing information and building relationships with fans. Before you can achieve those goals, B2B companies (and B2C companies, for [...]

Happy Friday! This short week went by quickly. As part of our weekly series that identifies some of the most interesting online marketing tweets, this week we dropped in on Klout’s Tweet Chat about how brands can use Klout by engaging influencers.     If you come across interesting tweets that you’d like to nominate for [...]

This is not going to be a boilerplate post about how to get a job on twitter. I have a pretty unique story to tell. How I found my job from Twitter…. I’m 24 years old and I’m a digital native. Basically, I don’t know what it means to live without digital technology. In 2004, [...]

Twitter connects all types of people together. It’s a great way to find out the latest news, issues in your industry, and start conversations. Twitter also enables you to gain access to information and people you wouldn’t normally otherwise. Here is your chance to gain access to some awesome CEOs on Twitter. Rand Fishkin, SEOmoz [...]

Happy Friday!  As part of our weekly series that identifies some of the most interesting online marketing tweets. This week are focusing on Google’s new social network, Google+ (Google Plus). Preview of Google+: People share their thoughts on Google+: A mist of the Google invites on Twitter frenzy last night: Pretty funny considering that MySpace [...]

Coca-Cola and Pepsi-Cola are some of the world’s most recognizable products. Both brands’ identities have gone through a lot of changes over the past 100 years, both companies have used various forms of media to reach people. This has included designs on bottles and cans, billboards, print, TV, websites and now social media. The age-old [...]

There are many ways to reward your Facebook fans. You can provide them with good content, discounts, contests, reward their loyalty, engage with them, and help give back to the community. All of those ideas take time and energy but creating a Facebook contest or giveaway often takes a bit more creativity and effort. Here [...]