eWayDirect Blog

Happy Friday! It’s been a great week here, and we hope you’ve had a good one, too. Last week I said it was a good sports week; this week has certainly blown it out of the water, with the USA soccer team scoring a late goal to advance in the World Cup and the longest [...]

Do you ever wonder what you should have (and what you shouldn’t have) in your email marketing creative? Join us for another episode of Chatter Marketing on Tuesday, June 29th to get the real scoop. If you’ve ever wondered about images, calls to action, copy, timing, or anything else about the content of your emarketing [...]

Happy Friday. I hope you all have had a great week. It’s been  a great week here in DC for Digital Capital Week, and it’s been awesome learning from and meeting some pretty smart folks. It’s also been a pretty good sports week (World Cup and NBA Finals). Next Tuesday at 2pm, eWayDirect’s Catamount Group [...]

There are a ton of great digital/mobile/social events taking place in DC this week as part of Digital Capital Week. This morning I was able to attend two sessions from Media 2.0 day. The panels were sponsored by USA Today, which is doing some very innovative stuff, such as their recently announced partnership with Gowalla [...]

I recently had the opportunity to ask Marc Meyer a few questions in regards to social media, internet marketing, and online communities.  Marc is digital strategist and director of social media and search at the Digital Response Marketing Group. He also owns his own blog called Direct Marketing Observations. Me: How did you first become interested [...]

If you’re like many companies, you’re probably engaging your audience and customers through social media platforms such as Facebook and Twitter. Maybe you have keyword searches set up to track mentions of your company and keywords, are responding when people mention you or ask you a question and are generally trying to add value to [...]

Is this a quick and random post? Yes – but so what? Today, on the 3oth anniversary of the legendary game Pac-man, Google has made its page into an interface where the actual game can be played. You can choose to continue searching by clicking “Google Search” or play the game by clicking “Insert Coin”. [...]

Howdy folks and Happy Friday! Here are some interesting articles about online marketing you may have missed this week. 5 Things Every New Community Should Focus On Rich Millington of FeverBee shares 5 great tips for things new communities should focus on when they’re just starting out. Here’s one big one I’d add to the [...]

As more people and companies are embracing social media and community, it’s easier than ever for people to get a sense of what your company is like. Are you turning this into an advantage? Where We Are Now People are tweeting about you. People are blogging about you. You should be responding and answering the [...]

Is it possible that the same software that popular language tutoring software, Rosseta Stone, uses can also be used for social media analytics? You better believe it! This week IBM debuted their new analytic tool for social media called the SPSS Modeler data mining and text analytics workbench.  Yes, it is a mouth full, but [...]