eWayDirect Blog

What time of day should you send your emails out? Does it depend on who they’re going to? What about which weekday is best? Tomorrow at 2pm, eWayDirect’s vice-president of customer support, Patricia Wilson will be on our Chatter Marketing webinar series talking about Emails in an episode titled “Timing is Everything”. We hope you’ll [...]

Quality score optimization is a subject that has been discussed in the paid search field for a while with numerous articles, blog posts, and videos on the subject; so I am not necessarily covering new ground here. However in my experience, there is quite a gap between talk about the subject and implementation of best [...]

Wow, I thought we were past the days of irrelevant link requests, considering all the information out there on how bad of an idea it is. I guess there are still some SEOs out there who think this works. Here’s a link request I got the other day from somebody wanting my fantasy football advice [...]

The explosion of social media is an amazing tool, for both connecting to old friends & family or building engagement platforms for your business. But as the rise in marketing expands so does the amount of spam–an awful truth that unfortunately we have learned to live with. We put up with unsolicited emails from “companies” [...]

I hope everyone had a fun and safe Independence Day weekend and short week back at work! Here are some stories from this week that you may have missed that I thought you would find helpful. Digital Coupons Help Stores Get More Info About You Houston Chronicle reports that the convenience of using coupons on [...]

Tomorrow at 2pm, eWayDirect’s Senior Director of Account Management, Bob Cloutier will be on our Chatter Marketing webinar series talking about Email Appends: Quality Over Quantity. In our discussion of email appends we will answer a few questions. How can a marketer make them work? How does one minimize the risks involved? How is the practice [...]

It’s a little early, but Happy Independence Day! We’ve had a great week. Here’s one exciting thing that happened – five new interns started this week, so you’ll soon be seeing some great content, articles and videos from them here. Amber, Liz, Stephanie, Matt and Greg: We’re really looking forward to working with you! In [...]

If you watch Hulu at all, you might have seen a few ads for the Microsoft Kin. Microsoft’s response to hundreds of smartphones has officially had its plug pulled.  The lack of sales in the US has lead to combining the teams from Kin and the Windows Phone 7 and not releasing the Kin in [...]

As a new member to the eWayDirect team I would like to formally introduce myself to the all the followers of the company. My name is Matt Clark and I am currently heading into my final year in the sport management program at York College of Pennsylvania, while also trying to obtain as much practical [...]

Lets face it- Using your mobile phone for just making phone calls, “is so 2002.” From location-based applications to reading books on iPhones to random restaurant look-ups based on a search criteria (Urbanspoon), the mobile technology we know and love is changing at a pace that consumers can barely keep up with. Currently, mobile technology [...]