eWayDirect Blog

The hot new thing in social media is QR codes. For those that don’t know, a QR (Quick Response) code is a barcode that is readable by dedicated QR barcode readers and phone with cameras. According to Wikipedia, “The code consists of black modules arranged in a square pattern on a white background. The information encoded may be [...]

Welcome to the third edition of Social Media Screencast Reviews. Today’s review covers the Twitter account for 790 The Zone, an Atlanta-based sports radio station. Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos [...]

Search and social media are becoming even more connected. You’re seeing it with brands that are able to dominate the first page of the SERPs for brand name searches because their social media pages/profiles appear all over the front page (Google Red Bull and you’ll see what I’m talking about). You’ve probably also noticed evidence [...]

Happy Friday!  If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked from this week: If you come across interesting tweets that you’d like to nominate for inclusion in this series, feel [...]

We are trying something different here on the eWayDirect blog: a book review. The book is UnMarketing: Stop Marketing. Start Engaging by Scott Stratten. In the style of this book, I’m going to try to make this review short and sweet. The Book:  Stratten gives practical advice about the new understanding of marketing or unmarketing. In [...]

Welcome to the second edition of Social Media Screencast Reviews. Today’s review covers the Facebook page for TopDrawerSoccer.com. Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos with you here on our blog. If [...]

A few weeks ago, I happened to see a tweet from John Lusher. John is the Director of Marketing at Consolidated Construction Services and a marketing and social media consultant. I clicked to view his stream of tweets and immediately noticed two things. He was having a ton of conversations with people He has tweeted [...]

Congratulations, you made it to the end of the week without melting! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. This time we will focus on some cool email and email marketing tweets.   [...]

Balance is the key to most things in life. Family, friends, work are important parts of life and if you don’t find the right balance things can get out of whack. The same goes for businesses using social media. This can be a challenge because companies use social media as a business tool, while many [...]

It’s always nice to have some feedback on social media initiatives. You may have a great campaign running but may be missing one piece that could make it even more likely to be shared. Maybe your Facebook welcome tab is missing a key element that would get you more likes. Maybe you’re not consistently tracking [...]