eWayDirect Blog

Here are some stories that I enjoyed reading this week. Stream Lining The Process Of Subject Line Testing Many email marketers give testing subject lines less attention than they would like. Other tasks get in the way even though businesses realize the importance of it. Subject lines should resonate with your audience, attract them and [...]

The Debut of our eMindshare Engine and emsQ Next week, we’ll be unveiling our brand new eMindshare Engine to those attending the DMA2010 show in San Francisco. But today, we wanted to give you a sneak preview about what our eMindshare marketing engine entails. How exactly will eMindshare help marketers? What our eMindshare Engine does [...]

In this day in age, it seems as though everyone has a Facebook profile. Companies and brands also have a significant presence on the site as well. These companies and brands don’t have the typical profile page like you or me; they have a fan page. If you’ve spent any time looking at the different [...]

Learn something you can do right away to improve you online marketing efforts. This week on Chatter Marketing: Caught in a Spam Trap: Now What? With Anthony Pisani. Learn How To: Understand spam traps Avoid spam traps Get out of spam traps We hope you’ll join us on Tuesday at 2pm for this show. If you [...]

Since Facebook’s launch of their Open Graph API, there have been many great websites who have used it to drive traffic and engagement. The “like” button has been especially effective in helping publishers drive traffic to their sites. According to CNN, since the button launched, ABC News reported a 190 percent increase in traffic, Sporting [...]

Happy Friday, all! I know I am excited about the weekend and hopefully everyone has fun plans as well. See below for some interesting stories you may have missed this week. Email Marketing Grows Alongside Social Media Email marketing and social media are two platforms that compliment each other and one should not be invested [...]

Branded online communities are online communities that are built by companies and bring companies and their customers and audiences closer together. The five companies below have built branded communities in effort to bring people to an understanding not only about their products but also about the market and how these people can collaborate to be [...]

Many companies are treating email and social media separately and letting them exist in silos. Learn how to these two powerful tools can work together in tomorrow’s Chatter Marketing episode “Integrating Social Media and Email” with Jason Peck. Use email to facilitate social media engagement Drive email signups and capture leads through social media Use [...]

Happy Friday! I hope everyone has had a productive week and has made plans for a relaxing weekend.  Here are some articles that you may find interesting. Best (And Worst) Practices For Optimizing Customer Brand Experiences Mishaps will always happen but does your merchandising team have a plan in place to deal with these situations? [...]

You know how a great meal can be ruined by one bad piece of meat or a poorly cooked side dish? Pretend email marketing is the meal. If you do the following, you can spoil all your efforts. See below for 10 ways you can easily ruin your email marketing efforts. 1. Buy Email Lists [...]