eWayDirect Blog

The eWayDirect team was in San Francisco last week for the 2010 DMA Conference & Exhibition. We had an awesome time meeting people and introducing our eMindshare engine, which helps companies understand their online recognition to make smarter marketing decisions. See below for some pictures from our trip: Created with Admarket’s flickrSLiDR. If you’re interested [...]

Google Instant has changed the way that we search on the internet. Stay ahead of the game on this week on Chatter Marketing: “Google Instant-What You Don’t Know Can Hurt You” with Jonathan Lawoyin Learn How To: Know what Google Instant is Recognize how Google instant can impact organic and paid search campaigns Prepare for [...]

I’m having a blast out here in Las Vegas for Blogworld 2010. It’s been great meeting new friends, seeing old friends, watching world records get broken (largest cup of coffee), and being around a ton of smart folks. One of the sessions I attended yesterday was titled, “Social Media & ROI.” Obviously this is a [...]

Hello all! I hope you enjoy the following online marketing stories. For Marketing, Twitter Crushes Facebook “Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according [...]

Business to business aspects of social media are in some parts exactly the same as how you would approach online marketing as you would for a B2C relationship. On the other hand though, there is a very unique aspect of research and strategy that changes the hows, whens, and even the wheres of social marketing. [...]

Yesterday I attended a great session at the 2010 DMA show called Social Media Face-Off. The session brought together 10 smart folks to discuss how companies should think about social media and design programs around it. The panelists included: Brian Solis David Marsey Jeff Hillmire Michael Friedman David Berkowitz Avi Savar Chris Cunningham Sloane Kelley [...]

Today on Chatter Marketing: Great Emails- The Key to Increased Sales with Jeannette Cezanne Learn How To: Create the perfect subject line Write specifically for the online customer/prospect Get and keep people’s attention We hope you’ll join us on Tuesday at 2pm for this show. If you have any questions you would like Jeannette to answer, [...]

Here are some quick online marketing tips from the characters of How I Met You Mother. Marshal Loyalty should be shown to your top customers. Marshal is always loyal to his number one/better half/girlfriend, Lilly. Have a sense of humor. This is especially in using social media because you don’t want to sound like a [...]

DMA 2010 has been fun so far. My colleague, Luke Haseloff, has been attending some of the sessions, while I’ve been hanging out with Tracy, Tina, Nancy and others at our booth and talking to people about eMindshare. Luke was nice to share some notes he took at one of the sessions earlier-Social Media and [...]

In case you missed it, last week we announced a new product we’re launching called eMindshare. Our eMindshare engine helps marketers understand their online recognition to better understand where they should be allocating their budgets to achieve their goals. The metric we use to measure all of the eMindshare components is called the “eMindshare Quotient,” [...]