eWayDirect Blog

If you’re like a lot of companies, you might be doing some cool things on Facebook. Maybe you’re also listening, responding and engaging with people on Twitter. Maybe you also have a Flickr account for pictures and have some videos on YouTube. But how are you tying all these things together to leverage them and [...]

This week on Chatter Marketing: Viral Marketing With a Twist with Karen Vogel Learn How To: Acquire leads with a unique viral solution Leverage your email database to encourage brand promotion Optimize sales/donations from new leads We hope you’ll join us Tuesday at 2pm for this show. If you have any questions you would like [...]

Happy Halloween! I hope you have a fun and safe weekend with friends and family. We just wanted to let you know that we’ll be at ad:tech New York next week (November 3-4). Stop by booth #2104 to learn your eMindshare quotient (emsQ), an innovative way to measure consumer awareness and sentiment. Our eMindshare engine [...]

Happy Halloween!!!! Also, happy November? I can’t believe that it is almost November but I hope everyone has fun Halloween weekend plans.  Please see below for some intriguing stories. 4 Experts On How To Turn Social Media Into Sales Take chances, connect directly, involve customers.  These are all things that Marketing Directors and company CEO’s [...]

This week on Chatter Marketing: Relationship Marketing and Relationship Commerce with Ted Rubin. Ted is the former CMO of e.l.f. Cosmetics, EyesLipsFace.com and currently serves at the Chief Social Marketing Officer of OpenSky. Learn How To: Build relationships online Understand and use ROR Start participating in relationship commerce We hope you’ll join us today at [...]

Facebook as we all know is loaded with hundreds of thousands of pages, and they’re becoming more and more intricate every day. With changes in FBML and the addition of some great third party apps more brands are taking advantage of tabs and giving people on Facebook exclusive content and deals. Tabs also give brands [...]

On Monday, October 18th, eWayDirect gave me the opportunity to attend the first ever Digital East conference held in Tyson’s Corner, and presented by TechMedia. Having never been to a conference of this type before, I was very excited to be in attendance. The lineup of speakers was impressive and the topics looked interesting, so [...]

Happy Friday. Here are some interesting articles from this week that I hope you enjoy reading. Free As A Bird: Initial Thoughts After A Day With The New MacBook Air After Apple announced their new MacBook Air yesterday, one woman wrote about her experience after using it for the day.  Her conclusion: Awesome! 5 Surprising [...]

On Monday October 18, I attended the inaugural Digital East event about web-oriented entrepreneurial activity and innovation. Some of the topics discussed were social media, cloud computing, web analytics, online marketing, ecommerce, email, and search. Here are some tweets that highlight the Social Media Panel using Storify, a service which turns social media posts into [...]

People and for-profit companies aren’t the only ones using social media to engage people, generate awareness and drive people to action. Charities and non-profits are also using social tools and platforms. Here’s a look at five great organizations who are successfully using social media to engage people and spread their message. 1. Invisible People My [...]