eWayDirect Blog

With one of the most watched TV events in the history of television only 6 days away, people are beginning to make their party plans, put their picks in for the game, and are even wondering which company will come out with the best Super Bowl commercial.  Last year we saw the first 3D commercial.  [...]

How to Get Your Community Members to Talk More Branded communities can work wonders, when members actually communicate. If you’re having trouble getting your members to talk, here are some simple ways to help. Richard Millington suggests asking them about themselves first, get them talking to each other before you try to push your brand [...]

One of the challenges that come up frequently in the field of search engine optimization is the perceived conflict between a company’s market positioning and the keywords that have been shown to drive qualified site visits, sales and leads. The goal of maximizing revenue from organic traffic sometimes comes up against the reality that the [...]

With the ever growing use of the Internet and social media sites, companies and individuals are becoming less and less in control of their public image.  With the emergence of Twitter and Facebook, news is now spreading at an uncontrollable rate.  For example, when watching a sporting event you can search on Twitter key names [...]

Twitter has taken over the web. What was once a forum for personal activity has now become a brand’s biggest marketing asset. This article, written by Brian Morrissey of AdWeek, explains how brands are using Twitter far beyond the tweeting aspect. One of Twitter’s most valuable assets is the ability for brands to share content [...]

After reading a recent blog post by prominent social media expert Brian Solis it got me to thinking.  Does the size of your business have an impact on how well you can effectively use social media? Do larger or smaller companies have the advantage? In The Socialization of Small Business Brian Solis discusses a survey [...]

To anyone who tried to join us for our 2nd episode of Chatter Marketing on Tuesday, we apologize for the technical difficulties that we experienced while trying to get the show to run. So this type of thing doesn’t happen again, we’re focusing on a redesign and getting everything right. We’ll notify you shortly when [...]

A Requirement for Branded Communities This blog speaks to the essence of what a branded community is- a place where people can share the connections to other consumers of a brand or service. Quick and easy read by Richard Millington, online community builder for the United Nations Refugee Agency. If Your Kids Are Awake, They’re [...]

Social media is one of the up and coming attractions in the marketing sector, but it is often hard to measure the return on your investment.  Mediums such as Twitter, Facebook, and Linkedin are popular among social media users, but how do you measure their effectiveness? Is it impossible, no. After reading a blog by Erik Deckers [...]

This is Part 8 of a 9-part series on what to measure and how to determine ROI of your community website. It’s been a while but we still have two more pieces to cover as part of this series on community measurement and ROI. We last left off before the holidays, talking about measurement of [...]