eWayDirect Blog

I was fortunate to have eWayDirect here allow me to attend the Internet Summit ’10 in Raleigh, NC. I felt that taking the time to summarize a good bit of the presentations into a small series of posts on email marketing. As a disclaimer: the majority of the content and ideas here have come from [...]

During Thanksgiving, some of us click off our brains and turn into little eating machines. As you put that glorious Turducken on the table remember who helped you get it there: your customers. If you’re lucky, they have been buying your products and services all year around. Without them you couldn’t have that second helping [...]

Using Business Analytics to Improve Outcomes There are so many things we think we want to do. Do we really know how to segment customers? 20% of customers can destroy 400% of your profitability! However beautiful the strategy, you should occasionally look at the Results! Explore The trouble with the future is that it usually [...]

Today, Facebook announced it is revamping its internal messaging system. Their goal is to bring together SMS, chat, Facebook messages and email (including giving users an @facebook.com email address) to create a more integrated messaging system based on conversations. Here are the three key features: seamless messaging conversation history social inbox Seamless messaging and conversation [...]

Howdy folks! Hope your week has gone well. It’s been crazy here, as I’ve had meetings in CT at our headquarters and in NYC, and will be flying back to Washington, DC later today. Here are a few interesting stories I found this week: Fast-Food Chains Bypass Foursquare With Branded App Despite relatively slow adoption [...]

We just wanted to let you know that Chatter Marketing is taking a brief break to expand our programming and technology, but we’ll be back on December 7th, bringing you the very best experts offering tips to improve your marketing strategy and execution! In the mean time, please feel free to watch our previous episodes [...]

A couple weeks ago, I gave you 10 Great Facebook Welcome Tabs. Custom tabs are a great way to welcome people to your page and give people a reason why they should keep coming back. Here are some things to think about when creating a custom welcome tab for your Facebook page. Have A Call [...]

Google or Facebook – Which will be bigger in 2015? Google pulled in $23 billion in revenue in 2009 and processes over a billion search requests every day. Facebook has over 500 million users and had an estimated $800 million in revenue in 2009. But since we think it’s fun to try to predict the [...]

I hope everyone had a great Halloween weekend and is enjoying the start of November!  See below for interesting stories from this week. What Is Social CRM? What is social customer relations management? Understanding CRM is key for a company’s PR managers.  They meet the customers at the social level and collaborate with customers to [...]

About a month ago I was sent an email containing the following question: “Are there any studies out there that show the optimal frequency for posting to a Facebook fan page?” Basically, if Brand A posts new content to their fan page daily, do they have 90% more fans than Brand B who only posts [...]