eWayDirect Blog

A while ago, we asked the question: “Are there any studies out there that show the optimal frequency for posting to a Facebook fan page?” In our research we didn’t find any definite answers, so we started a research project that looked Facebook pages for 30 different companies every day for three weeks to see [...]

There are many ways to get into the spirit of the holiday season, from caroling, seeing family, decorating and cooking. Companies also think of creative ways to get into the joyful mood, such as changing the logo or background of a website to something festive or sending out holiday cards, and discounts. Here are some [...]

2010 has been a fun year in online marketing. Since it’s the end of the year, we thought it’d be interesting to look forward to 2011. It’s our pleasure to present this compilation ebook, featuring online marketing predictions for 2011 from some very smart folks. We have most of the contributors back from last year’s [...]

Happy Friday everyone! As we near the end of the year, companies reflecting on improvements and creating new areas of growth. This week in marketing has been all about looking back on 2010 and predicting the future of 2011. Time Names Mark Zuckerberg Person of the Year 2010 Finally, no more naysayers, social media has [...]

There have been plenty of things going on with Facebook right now, from checking in to places, adding a new forms of messaging and creating new ways for people to connect with businesses. People are gravitating to its pull, and companies are taking notice by shifting their marketing efforts to Facebook. Facebook accounts for 25% [...]

The holiday season is in full swing. Hopefully you have finished putting up your holiday decorations and figured out what you are going to bring to all of those holiday parties! But take a minute to see what you might have missed in online marketing this week. In Local, Google And Groupon Are Now Competing [...]

Yesterday, we were back with a refresh of Chatter Marketing, our weekly webinar series that runs every Tuesday at 2pm EST. Yesterday’s topic was 8 Keys to a Successful Social Media Marketing Initiative. Here are some of my notes and key points that I shared. Why is it important to have a blueprint for success? [...]

Here are some great resources to help you to keep up with changing landscape of social media. Mashable!: One of the first and more notable social media blogs that just partnered with USA Today. The site gets many exclusive stories, provides analysis of trends, reviews new websites and services, and offers social media guides. TechCruch: [...]

Join us for the all new Chatter Marketing Webinar Series tomorrow, December 7, with our social media manager, Jason Peck. We will be talking about “8 Keys To A Successful Social Media Marketing Initiative.” Jason is a well-respected blogger that has written for Biz Report, BtoB Online and Social Fresh. He has spoken at numerous [...]

Howdy folks! We hope you had a great week. We’ll get to some of the stories you may have missed in a minute, but we wanted to share some exciting news first. Yesterday, we launched a website for one of our new products, eMindshare. You may have seen that we’ve been dropping some hints about [...]