Online Marketing Week In Review (9/3/10)
September 03 2010 by Amber Francis ~ 0 CommentsHappy Labor Day! The link includes the reasons and meaning behind Labor Day if you are interested in a little history lesson before putting away your thinking caps for the weekend. Be safe and have a very relaxing three day holiday! Here are some stories you may have missed this week:
The Socially Empowered Customer Wants You
Consumers are at the center of everything we do and the socially empowered consumer has begun to want to do the managing. Brent Leary, a Social CRM blogger, says that the driving force is four-pronged: 1. We have the tools 2.We have mobile devises 3. We have emotions 4. We have opinions and a desire to share them.
5 Steps To Building Your Social Media Marketing Plan
This quote from the article sums up the most basic principle for leveraging social media for your business. “The key to turning your business into a social media marketing success is focusing on the fundamentals that already make your business great, and enabling your customers to spread the word about your exceptional products or services.”
Hoffman’s Hot Seat: Tweet Your Way To Customer Relationship Strength
Watch a short video where Jesse Engle, Co-Founder and CEO of CoTweet, shares his insights on steps that companies can take to leverage Twitter to forge tighter connections with customers.
4 Social Media Lessons From Jerry Lewis
1. Create Own-Able, Original Content 2. Make a Personal Connection 3. Persistent Positioning 4. Network Your Networks. Jerry Lewis’ 44 year run has a lot to teach us about successfully making social media work for you.
Google vs Facebook And How Marketers Will Win (Or Lose) In 2011
“Google has said nothing about its rumored social networking offering, but it may be that the company has just revealed its secret weapon to take on Facebook. The new Priority Inbox feature in Gmail hints at Social Media’s next great battleground: Relevance!” The noise in social media is becoming deafening so Google has proposed a solution for it by creating a ‘Priority Inbox’ feature. Although there is still speculation as to its usefulness or ability to stick around when considering their history with apps such as Google Buzz.
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