Online Marketing Week In Review (8/20/10)
August 20 2010 by Amber Francis ~ 1 CommentHappy Friday! I hope everyone survived the record storms we had this week and remained dry and everything intact.
Look below for stories that I found interesting that you may have missed.
Facebook: ‘Live’ Video Channel Will Not Be About Showbiz
Facebook launched its live-streaming video channel, Facebook Live, but told ClickZ that it wants no part of show business, at least not for now. It only plans to air events that either tie back to Facebook products or feature how people use the social site.
Gap Offers 25% Discounts for Foursquare Checkins
Gap is cutting 25% from the prices for all the clothes in its retail stores for customers who check in on Foursquare in connection with an event the chain is calling “The BlackMagic Event.” Other retail stores also offer the deal to those that checkin at their location and is becoming a popular way to advertise, the theory being that a person’s friends can see when they checkin.
Lessons From The Top Brands On Facebook
According to new research from Forrester, the best Facebook marketers are maximizing their pages’ exposure, posting frequently, and encouraging fans to interact on many levels. “Interactive marketers must ensure that their customers can find the brand’s page, that it has fresh and compelling content, and that once those customers are fans, they will able to participate in the community,” explains Forrester analyst and report author Melissa Parrish.
ExactTarget offers a list of tips for creating a successful email preheader text. Click on the title to see the complete list.
eMarketer: Social Media Ad Spend To Hit $1.7 Billion In 2010
According to eMarketer, the ad spend on social networks this year is set to hit $1.7 billion, which is a 20% increase. Half of those ad dollars will be spent on Facebook. Twitter may also be in the running in the year to come if Twitter’s bid for resonance catches on.
National Geographic Society Deploys Email Campaign Encouraging Facebook ‘Likes’
The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook “like” button, to support its feature documentary Restrepo. The goal is to encourage discussion about the film on social networking platforms and urge consumers to see it when it comes out in theater.
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