Online Marketing Week In Review (8/13/10)

August 13 2010 by ~ 2 Comments

News Weekly Wrap-Ups

Hello and Happy Friday The 13!!  I hope everyone’s weekend is spooky-free and relaxing.  Also try to stay out of the unusually hot weather coming.

Making The Most of Your Email Marketing

1 to 1 Media writes on the potential for marketers to overuse email marketing due to its low cost: “Often, marketers overuse the email channel without giving it a second thought. If there’s no cost to the company, why not email the entire customer base with every offer, right? Wrong.”

Papa John’s Pizza Contest Pairs Social Media and R&D

ClickZ writes on Papa Johns’ new social media campaign that is welcoming customers into its R&D and marketing departments via a promotion on Facebook and Twitter.  The national social marketing initiative is called Papa’s specialty pizza challenge, and it is putting three customer-designed pizzas on the menu for the month of August.

Internal Google Document Reveals Struggles Over Data, Privacy: WSJ

The Wall Street Journal reflects on 7-page confidential Google document that discusses possibilities of what to do with piles of data it’s gleaned – including, “how far it should go in profiting from its crown jewels – the vast trove of data it possesses about people’s activities.”

As Batman Needed Robin, Social Media Needs E-Mail – Or Is It The Other Way Around?

Email is a major driver of social media activity, in fact, THE major driver.  71% of executives claim they use email to promote their social media presence.  The key is to understand the dynamic between email and the social media presence.

Preparing for “do not track” Legislation

The FTC is considering a “do-not-track” registry that would allow consumers to hide their browsing activity from advertisers. This would have huge implications for direct marketers and online marketing as a whole. This is certainly a close issue to monitor, as it will be debated very hotly.

Twitter Hires Its First Ad Sales Representatives

Twitter is getting serious about selling inventory from its advertising suite, which consists of three main components: promoted tweets, promoted trends and @earlybird, a Twitter feed that has exclusive offers from Twitter’s select advertising partners

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  • stephanieryska

    Re: Google and Privacy

    I have mixed feeling about this article.

    I think it’s natural that Google would brainstorm about ways to create more revenue through online marketing. In business you have to think about all of the angles. But part that made me feel a little easier was that Google would not approve projects “without strong consideration of privacy, legal and industry best practices in mind.” Unlike Facebook’s Mark Zuckerberg stating the age of privacy is over. Google is at least thinking about privacy.

    But the debate over privacy is still on. We are starting to see more Government stepping in re: FTC is considering a “do-not-track” registry.

    I hope we don’t have to pick the lesser of evils. And I hope online marketing can still do its job without getting into a grey area with the privacy issue.

  • http://www.jasonfpeck.com JasonPeck

    There's also a big PR battle between Google vs. Facebook over this stuff. It will be interesting to see who the public sides with. Facebook at least gives people more privacy options and only uses what people share; Google uses your browsing activity, history, location, etc automatically to let advertisers target you. There needs to be more transparency in both approaches. But people need to also educate themselves, too.