I hope everyone had a fun and safe Independence Day weekend and short week back at work!
Here are some stories from this week that you may have missed that I thought you would find helpful.
Houston Chronicle reports that the convenience of using coupons on mobile phones at checkout may come at the price of customers’ privacy. While they do offer added convenience, each time a customers’ phone is scanned, the store gains more information about the customer.
New York Times Bits Blog reports on Google’s announcement that it is adding a new feature called “News for you” that will offer a stream of local, customized and socially edited content. Every morning, a customized ‘newspaper’ will be delivered to you. Google will let readers choose their favorite sources and what shows up prominently in their news feed.
DMNews takes a look at the evolution of e-mail marketing since launching their Inbox Insider column in 2007. With the popularity of the smartphone and the rise of Facebook as a marketing channel, e-mail marketers take a more integrated approach. It is becoming more than just the delivery of messages to the inbox. It has to come in multiple formats.
ClickZ spoke with grad students around the world writing theses on social media and recounts some of the interviews. Some think that we will no longer search for products and services through a search engine but that they will rather come to us through social media. Good companies know that social media has to be integrated into everything they do.
Mashable weighs in on how social media has impacted adverting: “Social Media started out as a bit of a novelty — a playground for the ‘geekerati.’ But it has taken hold as a game changing force that will reshape advertising at its very core.”
MediaPost writes that media research company, Futurescape, says the next leap in the social-marketing world is pursuing the business of “social television” – an $180 billion worldwide ad market. The research company says Google TV and other connected TV systems will put Facebook and Twitter targeted ads on TV screens.