Online Marketing Week In Review (7/30/10)
July 30 2010 by Amber Francis ~ 0 CommentsI hope everyone had a great July and that the month ends for you all on a fun, cool note.
Below are some stories I found interesting and I hope will be helpful for you all as well.
Diapers Lead Xerox’s Innovation Efforts
CEO of Xerox mentions customers multiple times during an innovation discussion, impressing those listening. ”Xerox, which came back from the brink of bankruptcy in 2000, innovates by dreaming along with its customers.” Thinking differently involves partnership with clients.
Major advertising holding companies are creating social media units to cater to growing demand from marketers. Social media is the hot topic and companies are seeing how the market is changing and the potential to make money by changing with it.
FTC Considers Do-Not-Track List
The Federal Trade Commission is considering proposing a do-not-track mechanism that allows consumers to opt out of all behavioral targeting. Currently, people who want to opt out, do so through cookies but these opt-outs aren’t stable because they are tied to cookies and cookies often get deleted.
How Webtrends’ Site Targeting Can Change Buying Habits
“Amazon has been semi-customizing its website for years, depending on the visitor. And Webtrends released Optimize Profile Enhanced Targeting on Tuesday. The add-on to Optimize, which launched about a year ago, supports profile-enhanced targeting with help from the behavioral Segments in Visitor Data Mart, which debuted in April. The combined tool has been in the works since January.”
3 Steps To Grow Your B2B Email List More Effectively
- Work With Your Sales Team
- Build Your List Organically
- Don’t Turn To List Rental In a Panic
“Remember, generating high-quality leads must be the goal and result of good B2B e-mail list growth.”
Two Subject-Line Traps To Avoid
Any subject line is subject to truncation-or being cut off-even if you never exceed the recommended fifty character limit. It is likely to causing confusing and/or tell your customers something you did not intend to tell them.
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