Online Marketing Week In Review (7/23/10)
July 23 2010 by Amber Francis ~ 2 CommentsHappy Friday! I know everyone is as excited about the end of the week as I am. I hope the weekend is fun and relaxing for everyone! Please see below for some articles you may have missed this week:
“Universal McCann, the media-buying firm owned by Interpublic Group of Cos., is bolstering its social-media offering by launching a practice this week called Rally.” It helps marketers develop campaigns, track online chatter about their brands and monitor how the campaigns perform. They also hope to open a social media consulting practice by the end of the year.
Mobile Internet Usage Becomes the Norm For Many in the U.S.
Using mobile web is a daily practice for 22.4 million mobile users in the U.S. according to research done by comScore. ”Between January 2008 and January 2009, the number of daily mobile web users doubled.”
Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More
” Many marketers, novices and seasoned vets alike have fallen prey to a few misconceptions when it comes to email.” This “Myth Busters” series hopes to unveil the Truth counteracting each Myth associated with email marketing.
Where Social Media Meets Strategy
“Facebook and Twitter can be useful tools inside companies, not just between companies and customers.” Social media has changed people’s lives and has been highlighted as a great way for companies and consumers to connect. More than 80% of marketers are now using social media to connect with their customers, but company/cunsumer is not the only relationship that social media can help. Social media has shown to help in area that only 1 in 10 companies have been able to solve: strategy execution.
Marketers Ponder the Worth of Twitter’s Ads
“And Twitter is everybody’s Monday. Every day is Monday for Twitter in a good way because it’s the first place where people go to get a pulse for others.” Although Twitter is fast becoming the accepted median for news and happening, there is still much speculation whether Twitter’s many users even notice the promoted ads and are responding favorably to them.
Turning Up the Voice of the Customer
“The advent of new customer touchpoints like social media, live chat, and online communities has amplified the voice of the customer.” Customers now share their thoughts and feedback in a number of open forums, which allows companies to listen and act in a more meaningful way. Each customer is different and not everyone responds through traditional channels.
Related posts:
