Online Marketing Week In Review (7/16/10)
July 16 2010 by Amber Francis ~ 1 CommentHello all!
At the end of this seemingly quick (and hopefully, good) week, here are some interesting posts I thought were helpful that you may have missed.
How Savvy Firms Monitor Customers’ Online Chatter
ComputerWorld writes about how monitoring, analyzing and responding to what consumers are saying on social media sites are no longer just activities for big-name companies. With consumers sharing their experiences through Twitter, Facebook, YouTube and other social forms, this type of engagement is becoming an essential piece of any company’s risk management and customer engagement strategy.
Small Businesses Learn to Use Social Media To Connect With Customers
The Chicago Tribune writes about how social media, specifically Facebook, Twitter and Foursquare, enable local businesses to connect with customers, boost sales and fix problems at a low cost. Establishing a presence through social media can help a company “be the trusted source in your industry,” said Mike Goodman, Chief Executive at e-Conversation Solutions.
5 Ways Your Twitter Strategy Can Be Better
iMedia Connection gives us tips about keeping our Twitter presence fresh. ”Twitter is like sex: Everyone thinks about it and talks about it more than they actually do it, and although you’ve got the basics down, you feel like you constantly need to step up your game.” Having fun and injecting personality are just two of the many ways given to do this.
S&S Worldwide Saves 25% of Abandoned Carts Via Email
Direct Magazine reports on a successful email campaign by S&S that turned one out of every four abandoned carts into a sale. Every abandoned virtual shopping cart means the loss of sales. By sending an automated email notification to shoppers that left without completing their purchase, this has helped turn abandoned carts into sales. Don’t forget that you can also think about how to message subscribers who visit and then leave other pages of your website without purchasing.
Measuring the Impact of User-Generated Content
ClickZ addresses the subject of whether user-generated content is really helping businesses. It provides ways to gauge the impact of users providing feedback about businesses and products they use.
Tapping Into The Referral Instinct
MediaPost talks about the “referral instinct,” noting how referrals lead to longer term customers that have a higher lifetime customer value. Leads come from a wide variety of sources but referrals are often the ones that seem to turn into long term relationships. Some great ways to generate referrals are listed as well as one very easy and low cost approach – ask for them!
Did you find any stories this week that were particularly interesting? Feel free to share links to them by leaving a comment here!
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